The Soft Water Shop

A long-established water treatment shop in Princes Risborough

The Soft Water Shop is an independent, family-run business that states it was established in 1982 and has more than 40 years of experience in the water treatment industry. It has maintained a presence in Princes Risborough for many years and describes its coverage area as Buckinghamshire and Oxfordshire. The company presents itself as an Authorised Kinetico dealer for its local area.

Its premises combine a showroom, where customers can see the effects of soft water demonstrated first hand, with a shop that has parking directly outside. That parking is presented as convenient for collecting salt orders, and the business also offers delivery to the surrounding local area.

Softeners, filters, taps and consumables

The product range is organised around four main groups: water softeners, water filters, taps and consumables. Within softeners, the catalogue lists several distinct lines:

• Kinetico Premier range, broken down into Premier Compact and Premier Plus models
• AquaBlu water softener
• Commander range, including the Skylark II, Mini-Commander and Commander water softener
• Nexus range, with Nexus Resolve and Nexus Resolve Xtra

On the filtration side, the shop lists water filter cartridges alongside a section on the benefits of filtered water. Taps are sold as a separate category, and the consumables section covers water softener salt.

Salt formats stocked

Salt is sold in both block and granular form and in several pack sizes. The catalogue names Salt Block 8kg, Tablet Salt 25kg, Granular Salt 25kg, Tablet Salt 10kg and Granular Salt 10kg. The shop presents collection at the premises, with parking outside, and local delivery as the two ways of obtaining salt orders.

Service, repair and installation

Beyond supplying equipment, the business runs a service and repair operation for water softeners. It states that installation is carried out by qualified engineers, and that it offers free site visits. The company frames its approach as a personal service, with staff recommending a water treatment solution tailored to the customer, the property and the budget. It also provides explanatory material on how a water softener works, what hard water is and the benefits of soft water.

How enquiries are handled

The website sets out several routes for customers: requesting a quote, booking an appointment, requesting a brochure or making direct contact. Deliveries are handled by telephone on the two numbers the company publishes for that purpose.

Customer feedback cited on the site

The shop reproduces a set of testimonials from customers in Brill, Bledlow, Amersham, Princes Risborough and High Wycombe. They describe the supply and installation of a softener, the advice given before a service booking, and the dispatch of a replacement part that resolved an overflowing unit. One reviewer refers to a recently purchased Kinetico model as the best softener they have owned. These are individual accounts published by the business rather than an aggregated rating.