Oakfield

Oakfield, equestrian and country fashion from its Preston superstore

Oakfield is a retailer of equestrian equipment, riding clothing and country fashion. Its main physical outlet is described as a superstore in Preston, and the range is organised around the needs of riders, horse owners and people looking for country-style clothing and footwear. The shop presents itself under the banner "Country Fashion Equestrian" and combines tack and horse care with apparel for women, men and children.

Brands stocked at the Preston superstore

The store states that its Preston superstore carries large brands, among them Ariat, Hunter, Joules, LeMieux, Pikeur, Eskadron and PS of Sweden. Beyond those headline names, the brand directory lists a much wider selection of equestrian and country labels, including Asker, Dublin, Premier Equine, Saxon, Shires and Weatherbeeta among the featured brands, plus Charles Owen, Champion, Toggi, Waldhausen, John Whitaker, Horse First, NAF, Global Herbs, Dodson & Horrell and Dengie, among many others.

Horse rugs, saddlery and tack

A significant part of the catalogue is dedicated to the horse. The rug range covers turnout rugs, stable rugs, fly and sweet itch rugs, exercise sheets, hoods and vests, and fleeces, sheets and coolers. Saddlery and tack includes bridles and bridle parts, browbands, reins, bits, martingales and breastplates, stirrup leathers and irons, girths, saddle accessories, and training and lunging equipment, alongside numnahs and saddlepads, headcollars, leadropes and muzzles.

Horsewear and protection are grouped separately: ear covers and hoods, fly protection, studs, tail bandages and wraps, horse boots, bandages, brushing boots, cross country and hoof protection, knee and hock boots, over-reach boots, poultice, stable and turnout boots, tendon and fetlock boots, and travel boots.

Grooming, care and stable supplies

The grooming section lists boxes and bags, body brushes, curry combs, and clippers and trimmers. Horse care covers shampoo, hoof care, fly repellent, detanglers and supplements, as well as horse treats. For the yard, the stable and field range includes buckets and feed skips, Tubtrugs, electric fencing, haynets, stable and field equipment, and tools. Horse feed and shavings are offered as click & collect only.

Clothing and footwear for women, men and children

Apparel is divided by audience. Women's clothing spans accessories such as drinks bottles, bags and purses, hats and headbands, scarves and snoods, fleeces, hoodies and jumpers, gilets, jackets, raincoats, polo shirts, T-shirts, tops, base layers and technical socks, and trousers and overtrousers. Men's clothing follows a similar structure with accessories, jackets, polo shirts, tops, waterproofs and T-shirts, while children's clothing includes accessories, fleeces, hoodies and sweatshirts, jackets, polo shirts, T-shirts, tops, socks, and trousers and overtrousers.

Footwear is likewise organised by customer. For women the shop lists leisure shoes, yard boots, jodhpur and paddock boots, country boots, riding boots and wellies; for men, riding boots, country boots, jodhpur boots, yard boots and wellies; and for children, riding boots, country boots, jodhpur boots, yard boots, wellies and leisure shoes. Footwear accessories include half chaps and gaiters and boot care products.

Competition and riding wear

A dedicated rider section covers equestrian clothing for women, men and children, with body protectors, show shirts, show jackets, riding tights, jodhpurs and breeches, and kids' riding jackets. Competition wear accessories include scrunchies, stock pins, stocks and ties. Riding accessories extend to riding gloves, riding hats and hat covers, spurs, riding whips, luggage and reflective wear.

Dog products, gifts and toys

The range is not limited to horses and riders. A dog section lists bowls, beds, coats, collars and leads, toys, healthcare, treats and grooming products. There is also a gifts and toys area featuring toy ponies and hobby horses.

Delivery, click & collect and loyalty

The site advertises free UK mainland delivery on orders over £30 and click & collect. It also mentions a loyalty scheme. A promotional code, OAK10, gives 10% off selected items marked on the product page, excluding sale items and requiring a minimum spend of £65. The meta description of the site refers to free delivery on all orders over £75 and a next day service available for £5.95, a figure that differs from the £30 threshold shown on the homepage.