Naturavetal®

Naturavetal®: natural dog and cat food based on species-appropriate principles

Naturavetal® is a pet food brand focused on developing food for dogs and cats that follows what it describes as nature's model. The company states that it creates feeding concepts designed to provide species-appropriate care, and its product range is organised into two main lines: Canis Plus® for dogs and Felins Plus® for cats.

Product ranges for dogs and cats

The Canis Plus® dog food line includes dry food, puppy food, complete tinned meals, meat pots, meat rolls, working dog food, food supplements and BARF products, as well as snacks, treats and dog biscuits. A separate section covers dog care and hygiene products. For cats, the Felins Plus® range comprises wet food, dry food, food supplements and BARF products, alongside cat care and hygiene items.

The shop also lists newer additions such as a grain-free pork complete meal with celery and cranberry, described as suitable for dogs with allergies and enriched with cranberries, seaweed and cod liver oil. Other recent products include trout and duck chewing sausages with high fat content, positioned for dogs of all sizes and ages, and highly concentrated omega-3 algae oil for both dogs and cats, presented as 100% plant-based and containing DHA and EPA fatty acids.

Formulation and production approach

According to the company, its feeding concepts are based on species-appropriate meat content. It states that it does not use artificial additives such as synthetic vitamins, preservatives, colourants or flavourings. The brand emphasises gentle manufacturing processes, including cold pressing, which it links to tolerability and healthy digestion. It also highlights the use of ingredients such as herbs, sprouted seedlings, high-quality oils and algae to provide natural nutrients.

Guidance for owners

Naturavetal® publishes a guide section covering nutrition, ownership and care for both dog and cat owners. Topics include healthy dog food, species-appropriate puppy food, cold-pressed puppy food, grain-free wet food for puppies, feeding quantities and food transitions, the special features of its dry food, natural dog food, cold-pressed dog food, the Canis Plus® range, insect-based food, wet food varieties, complete meals, pure meat feeding, natural supplements, oils for vitality, and healthcare topics such as intestines, allergies, immune system, joints, paws, skin and fur, balanced BARF and natural hygiene and parasite prophylaxis. For cats, the guide addresses healthy cat food, natural cat feeding, the species-appropriate diet of cats, wet food with plenty of meat, dry food quantities, changing cat food, feed supplements and healthy cat treats. Additional guides cover dog ownership and care, including dog types and character-based food selection, and a kitten feeding guide.

Editorial content and expert interviews

The brand maintains a section called Paw Stories, which features interviews and articles about working dogs. Published pieces include an expert interview on training allergen detection dogs, a report on Border Collies used for herding sheep at the Kurihof farm, an article on explosive detection dogs, a piece on water rescue dogs featuring a Landseer named Timmi, and a report on cheetah tracking dogs in Kenya. These stories are presented as part of the Naturavetal® family content.

Customer service and samples

The website lists customer service sections including FAQ, feeding advice, payment and shipping information, food samples and contact. The company also offers a newsletter with information about product innovations and feeding and care tips. Naturavetal® presents itself as present in several European markets, with country-specific sites listed for Germany, Austria, Switzerland, Italy, Spain, the Netherlands, the United Kingdom, Poland, Hungary, Croatia, Belgium (Dutch and French) and Slovenia.