MyFirstWig UK

MyFirstWig UK: human hair wigs designed for first-time wearers

MyFirstWig UK is the British arm of MyFirstWig, a wig brand that began in 2015 with the stated aim of making both experienced and first-time wig wearers feel confident. The UK line sells 100% human hair wigs online and presents itself as a destination for beginners, with pre-customised, ready-to-wear pieces and a catalogue organised by style, colour and cap construction.

Ready-to-go construction and pre-customisation

The brand emphasises a "pre-everything" approach to its wigs: pre-plucked hairlines, lightly pre-bleached knots, pre-styled hair, pre-cut lace where available and seamless lace. The result is presented as beginner-friendly and ready to wear out of the box, reducing the styling work normally required before a lace wig can be worn.

Wig types in the catalogue

The shop is structured around several constructions and formats, each with its own collection:

• Lace front wigs, including a 13x6 lace front option
• Glueless closure wigs, including 4x4 and 5x5 closure wigs and a 5x5 Swiss film lace closure
• 10x6 glueless C-shaped ear-fit wigs
• Headband wigs
• V-part wigs and half wigs, including a "one fit all" half wig
• Bundles and closures
• Wig tools and accessories, plus 3D mink eyelashes

Styles, colours and textures

At the time of writing, the catalogue listed 111 straight wigs, 137 wavy wigs and 64 curly wigs, alongside 121 new arrivals. Shoppers can browse by colour — brown, burgundy, blonde, highlight, ombre, brown highlight and natural hair colour — and by style, including bob and short hair, yaki bob, yaki texture, kinky straight, bangs and fringe (curtain, blunt and wispy), layered wigs and 4C edges. The brand states it offers more than 250 hairstyles.

Hair loss solutions and guidance

A dedicated section addresses hair loss, with wigs grouped by stage: beginning signs of thinning, progressive thinning and advanced or total hair loss. The range includes glueless and protective wigs, top-of-head toppers and medical-grade wigs for sensitive scalps, complemented by comfort, care and accessory products. The site also publishes guidance on choosing coverage, cap structure, cap size and hair length, along with wig tutorials and a blog on the hair loss journey.

Virtual try-on and custom orders

MyFirstWig UK offers a virtual wig try-on tool and a custom wig service under "Design Your Own Wig". The catalogue also features designer collaborations, including collections with Op.hair, A_specialunit and Colourplug, plus a London Touch edit and an autumn style selection.

Reach and recognition

The company reports more than 320,000 customers worldwide since its founding in 2015 and states that its products have appeared in Essence, HypeHair and other magazines. It also notes that its wigs are recommended by YouTube gurus and UK hairstylists. The store lists prices in pounds sterling and serves the United Kingdom as its country/region setting.

Buying and after-sales

The site includes sections on shipping, payment and returns and exchanges, an order tracking service, a help centre and a VIP privilege programme with reward points. Gift cards are also sold. The catalogue indicated promotional discounts at the time of writing, such as 25% off orders over £150 on lace front wigs and 15% off orders over £150 on glueless closure wigs, applied with the corresponding codes.