Goody Paws

Goody Paws: matching dog accessories from Yorkshire

Goody Paws is a small, family-run online shop based in Yorkshire, England, specialising in dog harnesses, collars, leads and coordinated accessories. The brand was founded in 2017 and, according to its own account, has since been featured in John Lewis. In 2024 Laurie, previously a Goody Paws representative, took ownership of the business and rebuilt the brand, including a new logo, a new website and the registered slogan “Where every paw deserves a goody!®”. The company states that both the Goody Paws name and the slogan are registered trademarks, and that its designs are registered.

Harnesses, collars and coordinated sets

The catalogue is organised around complete matching sets: harness, collar, lead, bow tie, sailor bow, poop bag dispenser and bandana in the same design. The range includes adjustable harnesses and collars, leads, seat belts, bow ties, poop bag dispensers, toys and personalised dog bowls. Harnesses are offered in sizes XS to XL depending on the model; for example, the Adjustable Harness in Petal Paws Autumn Sage is listed at £25 in sizes XS, S, M and L, while the Blue Camo tough style Harness is priced at £35 in sizes XS to XL. Bundles combining a harness, collar and lead are also available, and the site advertises savings of up to 20% on bundles.

Collections and themes

Goody Paws designs its products around named collections, each with a distinct style. These include Petal Paws, Footie Paws, Blue Camo, Blooming Blossom, Sheep, Chester, Henry, Nancy, Pride, Stewart, Tilly, This Ain't Texas, Lilac Sheep and Petal Paws Sage. The Footie Paws Collection is football-inspired and includes adjustable harnesses, matching collars, leads, bandanas, bow ties and poo bag holders. The tartan-themed Henry, Nancy and Stewart collections are presented as smart, bold and classic options respectively. The company also stocks JEKCA, dog breed figurines built from interlocking bricks, positioned as gifts for dog lovers.

Buying and delivery information

Orders placed before 1pm are dispatched the same day, according to the site. UK delivery is free on orders over £50, and Klarna is offered as a buy-now-pay-later option. The shop states a 30-day easy returns policy and says that customer service is handled by a real person. The site displays a rating of 4.8 stars on Trustpilot and refers to 30 reviews.

Help and sizing resources

The website includes a size chart and measuring guide, a section on safety and strength testing, guidance on choosing a harness and instructions for attaching dog accessories, along with a dog harness FAQ. These resources sit alongside the product catalogue and are intended to help owners select the right size and fit.

Brand, team and community

Laurie is listed as director and chief dog lover, and her three dogs — Fluffy, Bean and Autumn — are presented as the inspiration behind the brand. The company describes itself as a dog-run family business and maintains a community of family representatives, a photo circle and customers who share images of the products. Goody Paws also states that its social media following has grown from under 5,000 to nearly 10,000.