Al Amira

Al Amira, an online shop for Arabian fragrance in the UK

Al Amira is a UK online retailer specialising in Arabian perfumery. The shop presents itself as an authorised UK retailer of leading Arabian fragrance brands and organises its catalogue around Dubai fragrance houses, scent families and occasions rather than around a single label. Its offer covers oud, musk, attar oils and bakhoor, described as alcohol-free and long-lasting, and the site states that orders benefit from complimentary UK delivery from £40.

Brands stocked

The catalogue brings together a broad roster of Arabian perfume houses. Among the names given prominence are Lattafa, Afnan, Rasasi, French Avenue, Khadlaj, Arabiyat Prestige, Rayhaan, Ahmed Al Maghribi, Reef, IBRAQ, Surrati and Riffs & Nusuk. A longer list of additional brands includes Al Absar, Al Haramain, Al Rehab, Ard Al Zaafaran, Asdaaf, Atralia, Bujairami, Fragrance World, Maison Alhambra, Maison Asrar, Swiss Arabian, Zimaya, Le Bonheur, Le Falcone, LXR Perfumes, My Perfumes, Octavia London, Prestige by Brandy Designs, Mirabelle, Cleo New York, CEVI Les Parfums, FAAN, La Beaute and Al Amira's own line.

How the collection is organised

Beyond the brand pages, the shop groups perfumes in several parallel ways so that a visitor can browse by preference rather than by label:

• By scent profile: fresh, floral, woody, warm, sweet and musky perfumes.
• By occasion: everyday, date night, evening and special occasion fragrances, plus Father's Day gifts and Valentine's gifts for her and for him.
• By season: summer and winter perfumes.
• By vibe: bold, clean, cosy, elegant, playful and sexy perfumes.
• By audience: men's, women's and unisex perfumes, alongside perfume gift sets.

Inspired-by alternatives

A distinct section of the catalogue is built around fragrances presented as alternatives to well-known designer and niche scents. The reference names listed include Aventus and Aventus Absolu, Baccarat Rouge 540, Bleu de Chanel, Delina, Erba Pura, Good Girl, Le Male Elixir, La Vie Est Belle, Ombre Nomade, Oud for Greatness, Oud Wood, Sauvage Elixir, Tobacco Vanille, Tuscan Leather, Ultra Male, Angels' Share, Althaïr, Bianco Latte, Imagination, Imperial Valley, Pacific Chill, Vibrato & Tygar and Y. Individual products are labelled with the scent they are said to echo; examples in the best-selling selection include Rasasi Hawas Ice, Arabiyat Prestige Marwa, Afnan Supremacy Collector's Edition, Reef 33, IBRAQ Tobacco Collection, Rayhaan Aquatica, Bujairami Hectic and Khadlaj Shiyaaka Sky.

Best sellers and new arrivals

The site separates a best-selling selection from a new-arrivals section. The most-wanted list at the time of writing included Afnan 9pm, French Avenue Liquid Brun, Al Absar Hasaa, Ahmed Al Maghribi Kaaf, Khadlaj Island, Lattafa Khamrah, Le Bonheur Black Cavalier VI, Rasasi Hawas for Him, Surrati Dream Valley and Riiffs Momento. Newer entries included Arabiyat Prestige Marwa Extrait, Riiffs Momento Liquid Gold, Rasasi Hawas Gold Digger, Khadlaj Island Sun and Karus Gold Absolu, Bujairami Too Damn Good, Atralia Absolute Ice and Elixir Dao, and Rasasi Hawas Glitz. Listed prices in the catalogue range from around £24.99 to £89.99, with several items shown at a reduced sale price against a higher regular price.

Editorial content alongside the shop

Al Amira also publishes a journal that supports the retail side with perfume reviews, new-release coverage, buying guides, brand and collection guides, fragrance guides and inspired-fragrance guides, including comparative "face-off" articles. The site carries a customer feedback section and a stated mission, and it maintains a contact page and a search function for navigating the catalogue.