Genpower Ltd

Genpower Ltd: power equipment import and distribution from Pembrokeshire

Genpower Ltd is a family-run business founded in 2006 by Managing Director Roland Llewellin and Director Lisa Llewellin. It operates as a worldwide importer and distributor of power products, with its headquarters in Pembroke Dock, Pembrokeshire, Wales. The company states that it employs over 120 staff across that head office, a 100,000 sq ft distribution centre in Newport, a Warrington branch, and offices in Mauritius and China.

Its activity combines wholesale supply through an approved dealer network with direct-to-consumer sales via e-commerce channels, including eBay, Amazon and its own website, as well as specialist online retailers. The company describes a portfolio of more than 350 product lines across its brands and reports sustained growth in recent years.

Distribution rights and brand portfolio

Genpower is the exclusive distributor of Hyundai Power Products in the UK and Ireland and the global distributor for Hyundai Tools. In 2022 it became the worldwide distributor (excluding India) for JCB portable power and petrol equipment, and it also secured UK distribution rights for JCB Tools, covering corded, cordless, hand and bench-top products, working alongside a partner as a sub-licensee.

Beyond these, the portfolio includes brands it owns or represents:

• Hyundai Power Products: garden machinery, petrol generators for leisure and industrial use, diesel generators for standby use up to 550kVA, petrol, diesel and electric pressure washers for DIY and industrial use, electric and petrol air compressors, electric, petrol and diesel water pumps, power tools, light construction equipment and workshop equipment, covering the UK and Ireland.
• JCB Portable Power & Petrol Equipment: petrol generators, woodchippers, petrol engines, petrol pressure washers and diesel space heaters, marketed under the JCB Tools sub-brand.
• P1 Power Equipment: a solely owned brand sourcing products directly from manufacturers and selling to UK consumers at wholesale prices, with a quality check on every machine leaving the factory; P1 lawn mowers carry a two-year warranty (first year parts, labour and carriage; second year parts only).
• Evopower: diesel generators designed and built since 2006, using its own engines alongside Hyundai and Cummins units, with a choice of alternators and ComAp or Deep Sea electronic control panels, plus optional water heaters, battery chargers and three-way valves for external fuel tanks.
• BE Pressure: a range from a global manufacturer including Honda-powered pressure washers, water pumps and generators aimed at professional and rental users, with accessories.
• Gardentek: listed among the brands in the company's portfolio.

Quality control, service and after-sales

The company maintains a quality control team spanning its China and UK offices, working with approved factories at the point of manufacture and monitoring products through their life cycle. Expert staff carry out pre-delivery inspections (PDI) and test runs on power products before dispatch. Customer service and after-sales work are handled by an in-house team, warranty repairs are carried out internally by technicians, and the company keeps extensive stocks of spare parts for every machine it supplies.

Logistics and third-party fulfilment

Products are supplied from the Pembroke Dock headquarters and the Newport distribution centre. Evopower generators are dispatched from the company's distribution, workshop and office site in Pembrokeshire, offered on an ExWorks (EXW) basis for collection, with delivery to some UK areas arranged on request. The company also runs a 3PL fulfilment operation based in Newport, which it describes as growing monthly as new e-commerce customers are integrated into their shopping channels and websites.

Growth plans and stated ambitions

According to Managing Director Roland Llewellin, 2025/26 is expected to be the company's biggest year to date, driven by new territories, products, brands and acquisitions. The development of JCB power products and the worldwide distributor network are positioned as the largest part of the business over the next couple of years, alongside growth in the Newport 3PL operation and the Hyundai home appliance business. The company states a target of significant market share over three years and turnover above £100 million, with an omnichannel strategy intended to make its brands visible wherever customers shop.

Customer feedback

The site reproduces testimonials referring to the speed of customer service, the performance of a Hyundai self-propelled petrol lawnmower, the availability of a spare fuel tank for a Hyundai mower and a 24-litre silenced compressor. These are individual customer comments rather than an aggregate rating.