Annie Sloan

Annie Sloan, the British paint brand built on Chalk Paint™

Annie Sloan Interiors Ltd. is a British paint company whose identity revolves around Chalk Paint™, a decorative furniture paint created by Annie Sloan in 1990. The company presents itself as the home of that product and sells it alongside its own ranges of Wall Paint and Satin Paint, plus waxes, finishes, brushes, tools, fabrics, stencils, books, gifts, kits and home accessories.

Annie Sloan trained as a fine artist for seven years and moved into decorative work after graduating in the mid-1970s, taking on restoration and mural commissions, often with her own homemade paint. Her first book, The Complete Book of Decorative Paint Techniques, appeared in 1988 and is described by the company as an industry reference; the site states she has since published 26 books on paint effects, colour and interior design. In 2023 she was appointed CBE for services to interior design.

From a gap in the market to an Oxford factory

According to the company's account, Chalk Paint™ was born in 1990 out of frustration at the lack of suitable decorative furniture paints. The brief was a product that could achieve varied decorative effects quickly, applicable to wood, glass, metal, brick and even laminate, left to dry and waxed within a single day. It is positioned for both amateur DIY users and professional interior designers.

Since 2014 Chalk Paint™ has been made on-site in a purpose-built factory in Oxford. The company says the move accommodated Annie Sloan's working life as a mother of three. The same facility and standards underpin the wider product range.

Wall Paint and Satin Paint

Wall Paint was introduced in 2021 after years of research, extensive trials and independent testing. The company describes it as combining premium pigments with a durable, wipe-clean finish, informed by Annie Sloan's knowledge of interior history. Satin Paint completes the wall range, and the catalogue organises colours across black, white, neutrals, blue, brown, green, grey, orange, pink, purple, red and yellow.

Beyond paint, the shop lists colour cards, waxes and finishes, brushes and tools, fabric, stencils, gifts and kits, books, home accessories and an outlet section. Electronic gift cards can be bought and redeemed online across the product range.

Stockists, flagship stores and training

The brand does not rely on direct sales alone. It states that it has thousands of stockists globally and offers a stockist locator, a programme to become a stockist, and a trade programme. Flagship Stores are described as stores personally chosen by Annie Sloan that showcase the brand's image and aesthetic and offer what the company calls an immersive shopping experience.

Among the stockists highlighted at the time of writing is Winter Bear Home in Wimbledon, London, an independent painted furniture and interiors shop offering workshops and bespoke furniture sourcing and painting. The company also runs workshops, events, retreats and collaborations, and maintains a Painters in Residence and Star Painters programme.

Colour content and sustainability

The Colourist, the brand's publication, has expanded into a monthly podcast in which Annie Sloan and brand ambassador Tristan Merriam discuss the inspiration behind individual Chalk Paint colours, touching on art, travel, interiors and colour theory. The site also publishes techniques, tips, advice and FAQs, plus editorial content on creative wall paint ideas and the link between chalk painting and mental health.

A sustainability section addresses upcycling, the meaning of low-VOC and water-based paint, and how to recycle Annie Sloan products.

Commercial details and trademarks

The online shop serves a list of markets including Australia, Austria, Belgium, France, Germany, Luxembourg, Poland, the UK and the US, with separate international shipping; the site states it does not ship to Greece. Promotions and shipping thresholds shown on the site are time-limited and market-specific: at the time of writing it advertised free shipping above £20 and above £65 for UK customers, a 10% newsletter discount for first orders in the UK, and 15% off Jaipur Pink until 31 October.

"Chalk Paint" is a registered trademark of Annie Sloan Interiors Ltd. in the US, Canada, Australia and New Zealand, while "Annie Sloan" is registered in the UK, EU, Switzerland, US, Canada, Australia, New Zealand, South Africa and China. The site copyright notice reads © 2026 Annie Sloan Interiors Ltd.