Walk The Storm

Walk The Storm, a rainwear boutique built around wet-weather clothing

Walk The Storm is a family-run online boutique specialising in rainwear and outdoor clothing. The business was founded in 2016 by Mark and Carolyn, who describe the project as growing out of a shared liking for rain and nature and a wish to bring colour and enjoyment to bad-weather days. The shop presents itself as a curated selection rather than a general clothing retailer: its range centres on waterproof outerwear, footwear and accessories drawn from what it describes as innovative and stylish brands with established reputations.

The product range

The catalogue is organised around men's and women's categories. For women it lists winter coats, coats and jackets, ponchos and capes, trousers and skirts, suits and sets, and boots and wellies. The men's section follows a similar structure with coats and jackets, trousers, suits and sets, and boots and wellies. A separate accessories block covers hats and gloves, bags, socks, umbrellas and garment care, and the store also offers gift vouchers.

Individual items named on the site include the Ilse Jacobsen Rain228FR, the Ilse Jacobsen ALLWEATHER01 All Weather Shopper, the Ilse Jacobsen Rub30C Short Rubber Boots, the Ilse Jacobsen Light True Rain Raincoat, the Rain150 Winter Raincoat, the Rain95 Light True Rain raincoat, the Rain71 Light True Rain Raincoat, the Soft Shell Raincoat, the Mac in a Sac Unisex Travel raincoat, the Didriksons Nomadic Jacket and the Æ Rainwear Berlin Poncho. At the time of writing this profile, several Ilse Jacobsen pieces appeared with reduced prices, including the Rain228FR at £75 (from £130), the All Weather Shopper at £60 (from £85) and the Rub30C Short Rubber Boots at £70 (from £120).

Brands stocked

The shop groups its offer under a defined list of labels: Æ Rainwear (Blæst), Didriksons, Ilse Jacobsen, Nikwax, Ösregn, Raincombi, Rains and Sealskinz. Nikwax sits alongside the clothing brands as a garment-care product line, which fits the accessories section devoted to looking after waterproof items.

Service, sourcing and delivery

Walk The Storm emphasises personal contact as part of its service model, describing prompt delivery and regular communication with customers. It also invites shoppers to ask the shop to source specific rainwear on their behalf. Orders over £50 qualify for free UK delivery, and the store states that UK returns are free as well. New subscribers to the mailing list are offered 10% off a first order.

Ethical and environmental approach

The company states that it applies high ethical standards and gives importance to sustainability and to limiting its environmental impact. It says it checks that partner brands meet suitably high ethical and environmental standards, uses biodegradable packaging with a request to reuse or dispose of it responsibly, and operates as far as possible as a paperless office.

Customer feedback

The site reproduces numerous thank-you messages from buyers, most of them concerning Ilse Jacobsen coats and macs, alongside mentions of Didriksons and Æ Rainwear pieces. Recurring themes in these messages are the speed of dispatch, help with sizing and choice, and the personal nature of the service; several correspondents write from outside the UK, including Canada and the United States. The shop also displays a Trustpilot reference on its pages. These are individual testimonials rather than an aggregate rating.