The Alcohol Free Co

The Alcohol Free Co: an online shop devoted to no- and low-alcohol drinks

The Alcohol Free Co is a British online retailer whose catalogue is built entirely around drinks without alcohol. Its range covers non-alcoholic beer, cider, wine, spirits, mocktails and ready-to-drink cans, kombucha and teas, adult soft drinks and mixed packs. The shop presents itself as "The One Stop Alcohol Free Drinks Shop" and states on its site that it is "The UK's #1 No Alcohol Specialist", a claim that reflects the company's own positioning rather than an independent ranking.

The site is aimed at what it calls mindful drinking, and the catalogue is organised so that shoppers can browse either by drink type or by need. Filters and dedicated sections group products as zero-alcohol, gluten-free, vegan, functional or low in sugar, which lets a customer narrow the range according to dietary or lifestyle preferences rather than only by beverage category.

Beer, cider and wine in the catalogue

Beer is the broadest section. It is divided into styles including IPAs, lagers, pale ales, stouts and porters, sours, wheat beer, dark beers, blondes and tostada, and further split between imported and British beers, big-name brands, craft and speciality beers, bulk buys and mixed packs. Among the brands listed are Athletic Brewing, Big Drop Brewing, Days Brewing, Drop Bear, Guinness, Heaps Normal, Impossibrew, Jump Ship, Kromacher, Lucky Saint, Mash Gang, Mikkeller and Nirvana. The shop also carries dedicated sections for Nirvana Brewery and for Bishop Nick Martyr 0.5.

Cider follows a similar structure, with apple, fruit and pear varieties and the same need-based filters for zero alcohol and gluten-free options. The wine range is organised by type (red, white, rosé, sparkling white, sparkling rosé and spritz) and by country of origin, listing France, Spain, Italy, the UK, the USA, South Africa and Australia and New Zealand. It also groups wines by grape, including Sauvignon Blanc, Shiraz, Chardonnay, Pinot Grigio, Pinot Noir and Tempranillo, and by need, with vegan-friendly, gluten-free and low-sugar selections. Brands named in this section include La Baume, Tread Softly, Plus & Minus, Vinada, Cognato, Kylie, Giesen, Zeno, Oddbird and Darling Cellars.

Spirits, mocktails and other drinks

The spirits section covers non-alcoholic rum, gin, whisky, tequila, aperitifs and bitters, vodka and vermouth, with filters for functional, vegan, gluten-free and low-sugar products. Brands mentioned include Lyre's, Glen Dochus, Smiling Wolf, Stiller, Three Spirit, Tanqueray, Pentire, Gordons, CleanCo and Anon. A separate mocktail section gathers ready-to-drink mocktails and other non-alcoholic mixed drinks, again sortable by vegan, gluten-free and low-sugar criteria. Kombucha and teas, adult soft drinks and mixed packs complete the offer, and the mixed packs are themselves divided into beer, wine, spirits and mocktail assortments.

Subscriptions and the Sober Boozers Club

Beyond one-off purchases, the retailer runs a subscription programme with separate beer, wine and spirit options. It also promotes a Sober Boozers Club and associated Sober Boozers subscriptions, aimed at customers who want a recurring selection of alcohol-free drinks rather than a single order.

Seasonal lines and clearance

The catalogue includes seasonal and limited items. At the time of writing this profile, the site featured a pre-order for a 24-beer advent calendar priced at £79.95, a Christmas collection, and a clearance section with discounted products, some marked down to £1 and others reduced by 30%. Examples in the clearance area included Nirvana Bavarian Helles Lager, Nirvana Best Bitter, Nirvana Cloudy Lemon Lager, a Mikkeller Limbo Riesling sour beer, Põhjala Treeninglaager Citrus, Blackjack Electric Circus pale ale, Nirvana Buttercup and NuWave Mood Enhancing lager. The shop also lists a non-alcoholic Baileys-style caramel cream among its mocktail and spirits ranges.

Delivery, age checks and customer feedback

The site advertises free delivery on orders over £69.99 to UK mainland addresses, and offers a Saturday delivery option for weekend orders. Access requires confirming that the visitor is 18 or older. The company also operates a trade section with account access for business customers. According to the information displayed on the site, it holds a rating of 4.8 out of 5.0 on Google Reviews, and it publishes an editorial section, Alcohol Free Insights, with articles on topics such as a producer profile of Monty Drinks and summer drinking suggestions.