Frametheworld

Frametheworld: handmade-to-order oil paintings sold online

Frametheworld operates an online store built around handmade-to-order oil paintings. Rather than holding a fixed stock of finished pieces, the shop presents its catalogue as artwork produced to order, and organises browsing around themes, styles and formats so that buyers can narrow the selection before choosing a piece. The paintings are positioned for home decoration and as gifts.

The site is published in English and also offers a Dutch language option. Prices are displayed in pounds sterling by default, and the store includes a country and currency selector covering a long list of international destinations, which indicates that orders can be placed from outside the United Kingdom as well as domestically.

How the catalogue is organised

The range is divided along three main axes, each with its own set of categories:

• By theme: abstract, animals, cityscape, colourful paintings, floral, landscape, pop art and seascape.
• By style: abstract expressionist, contemporary, minimalist, plaster art, texture painting, realist and wabi-sabi wall art.
• By shape: horizontal, vertical, square and two-piece sets.

Alongside these groupings, the navigation highlights sections for bestsellers, new arrivals and an "Abstract Exclusives" line, giving a sense of how the shop curates its own offering beyond the plain thematic split.

Custom work and larger projects

Beyond buying from the existing catalogue, the store includes a "Paint Your Picture" service, which points to commissioned pieces made to a customer's own brief. Two further sections address non-retail buyers: a trade programme and a large-scale projects area, both aimed at professional or volume-based work rather than single purchases. A separate projects and partnerships section sits alongside them.

Buying from the shop

The site runs on a standard e-commerce setup with search, a customer account area and a shopping cart. A promotional banner advertises an extra 25% saving using the code Art25. The store also publishes an about section covering its own story, a reviews page and a blog.

Contact and support

Customer enquiries are handled by email at support@frametheworld.co.uk, and a UK telephone number is also listed for the business.