Critical Role UK Store

Critical Role UK Store: official merchandise for the British market

The Critical Role UK Store is the United Kingdom-facing online shop for official Critical Role merchandise. Its catalogue is organised around the brand's actual play campaigns and its tabletop role-playing game Daggerheart, and it sits alongside the other regional Critical Role stores listed on the site for the United States, the European Union, Canada and Australia.

A catalogue built around campaigns and Daggerheart

The store groups products into five main departments: Apparel, Tabletop, Accessories, Home and Office, and Books and Art. The apparel section is the most subdivided, with T-shirts, sweaters and hoodies, jackets, cardigans and dusters, joggers and shorts, pajamas and robes, polo and button-down shirts, dresses, hats and socks. Tabletop covers dice and dice bags plus puzzles and games, while accessories are limited to pins and decals and stickers. Home and Office lists journals and drinkware, and Books and Art contains books and prints.

Daggerheart, the company's own game system, has a dedicated section. It includes the Daggerheart Core Set, the Hope & Fear supplement, the Duality Dice Set, the standard Daggerheart Dice Set, an oversized Hope & Fear dice set, the Daggerheart Folio and a line of Class Packs sold individually for Bard, Druid, Guardian, Ranger, Rogue, Sorcerer, Warrior and Wizard. The site describes the Class Packs as a handy pack of just the cards needed to play a character. A free Daggerheart adventure, The Wish Thief, also appears in the catalogue.

Campaign-themed apparel and collectibles

Much of the clothing and accessory range is tied to specific Critical Role campaigns and characters. The Heroes of Aramán line, linked to campaign 4, includes the Aramán Long Sleeve Team Jersey Shirt, the Campaign 4 Roll Call T-Shirt, the Welcome to Aramán Pullover Hoodie, faction T-shirts for Schemers, Seekers and Soldiers, a Campaign 4 Faction Pins 3-Pack, a United Faction Pin, Chibi Pins and a Chibi Sticker Set 16-Pack, plus three Aramán Faction Dice Sets. Earlier campaigns supply items such as the Mighty Nein T-Shirt, the Vox Machina Vax'ildan Sleeveless Hooded Cardigan, character dice sets for Vox Machina and Bells Hells, and the Caduceus Clay and Mollymauk Tealeaf apparel in the Beauty of Exandria series.

Other named products in the catalogue include the Champion Dice Sets for Veth Brenatto and Beauregard Lionett, the Fey Realm Oversized d20, the Pincushion Plush, the Falcon's Banner Knit Sweater, the Bolaire Mask T-Shirt, the Help, It's Again Mug, the Hallowed Round Theater Vintage Dad Hat, the Thimble Crossbody Button Bag and the Bailey's Red and Green Dice Bags of Hoarding. The tabletop range also lists board and card games such as Till the Last Gasp, Queen by Midnight, Uk'otoa, Caper Cards: Bells Hells, Solar Gardens and A Familiar Find, along with the Candela Obscura Core Rulebook in print and PDF, the Tal'Dorei Campaign Setting Reborn and a Mollymauk Tealeaf tarot deck.

Prices and customer ratings shown on the site

At the time of writing this profile, listed prices ranged from £9.99 for the Heroes of Aramán Chibi Sticker Set to £69.99 for the Welcome to Aramán Pullover Hoodie, the Fey Realm Oversized d20 and Queen by Midnight. Several products are marked as coming soon, including the Bolaire Mask T-Shirt, and some items carry a "from" price, indicating size or format variants. The site displayed an aggregate rating of 4.85 out of 5 from 41,130 reviews, and individual products carried their own scores and review counts, such as 1,142 reviews for the Daggerheart Core Set.

Regional stores and customer accounts

The UK shop is one of several regional Critical Role storefronts; the footer directs British customers to the United States, EU, Canada and Australia versions. Members of the Beacon programme can apply a 10% discount by logging in or creating an account with the same email address used for Beacon across any of the Critical Role shops. The store also offers gift cards, a sale section and a newsletter for merchandise, events and general updates.