BRICOFLOR

BRICOFLOR, an online flooring and wallpaper specialist trading since 1970

BRICOFLOR describes itself as a retailer of wallpaper, carpet tiles, vinyl and other floor coverings that has specialised in this segment since 1970, giving it more than fifty years of experience in the home renovation industry. Since 2006 the company has operated in the online market and states that it serves both commercial and individual clients throughout Europe.

The retailer presents itself as a specialist in walls and floors, working with a selection of brands chosen, in its own words, for quality and price-performance ratio. Its catalogue is organised into flooring, wall decor, commercial and industrial lines, inspiration content, brands and a sale section.

Flooring ranges in the catalogue

The flooring offer covers a broad set of materials and installation formats:

• Vinyl and PVC flooring, including click, glue-down, self-adhesive, loose lay, herringbone, sheet vinyl sold by the metre and extra-wide vinyl planks.
• Linoleum and cork, with linoleum by the metre, click linoleum, Forbo Marmoleum, floating cork, bathroom cork and cork flooring generally.
• Carpet and carpet tiles, including carpet by the metre, carpet tiles, exhibition carpet and decorative rugs.
• Wood and laminate, with parquet, laminate and wooden floor designs.
• Functional lines such as design flooring, sports hall flooring, floor protection and event flooring.

Among the manufacturers named for flooring are Granorte, Cortex, Interface, Gerflor, ter Hürne, Wineo, Forbo and Tarkett, alongside Schatex and Sommer Needlepunch. The site also lists brand-specific sections for Cortex, Forbo, Granorte, Schatex, Sommer Needlepunch and Tarkett.

Cork and linoleum

The company highlights cork flooring supplied by the Portuguese manufacturers Cortex and Granorte, presented as an eco-friendly, natural and sustainable option. The site points to cork's insulation properties, its contribution to keeping a home warm in winter and cool in summer, its sound-reduction qualities for apartments, and the range of light and dark shades, colours and patterns available.

Linoleum is described as a covering made from natural materials including linseed oil, cork powder, wood flour and mineral pigments. The retailer emphasises its durability under heavy foot traffic, its resistance to moisture and bacteria and its suitability for kitchens. Forbo is named as the manufacturer, with both click and glue-down linoleum formats.

Wall decor, panels and murals

The wall side of the catalogue includes wallpaper organised by style, colour, self-adhesive and paintable types, designer wallpaper, bestsellers and photo wallpaper sorted by design, room and colour. It also covers made-to-measure designer wall murals, including murals produced with a customer's own design, plus wall panels and cladding such as cork wall panels and tiles, wood slat panelling and Granorte cork tiles.

Wallpaper brands listed include A.S. Création, Chantemur, Daniel Hechter, Granorte and Versace. A separate decor section groups wall art by design, room and colour, and includes DIY linoleum furniture, linoleum notice boards and Forbo furniture linoleum as a solution for upgrading furniture.

Commercial and industrial projects

BRICOFLOR addresses professional buyers through a dedicated commercial and industrial area segmented by industry: office, hotel, hospitality, retail fit-out, and exhibitions and events. Within this line the site highlights Interface carpet tiles for upmarket commercial spaces and marquee flooring for events. For larger quantities, the company states that it prepares individual offers adjusted to the customer's needs and budget.

Samples, quotes and customer support

The retailer offers a free sample service that allows customers to order up to five samples and see and feel products before buying, presented as a way of reproducing the in-store experience at home. Customers can also request a bespoke quote and a free callback through the website. The company states that its team advises on product selection and supports customers from ordering through to completion of the project.

Orders are placed online, and the site lists a best price guarantee, information on payment methods and delivery costs, and a £500 cashback promotion among its customer service pages. It also publishes an advice and inspiration blog with guides and videos from its partner brands, covering topics such as using lining paper as underlay, laying vinyl over tiles, expansion joints for vinyl and choosing a cork installation method for bathrooms.

Logistics and European reach

The company reports logistic centres in several European countries, including Great Britain, Germany, France and the Netherlands, which it presents as the basis for flexible delivery. Its UK operation delivers nationwide, and the site describes the business as a flooring specialist serving customers across Europe and as an official retailer and trusted partner of leading brands.