Seastar Superbikes

Seastar Superbikes: Ducati, Norton and Kawasaki dealer in Norwich

Seastar Superbikes operates a multi-franchise motorcycle dealership in Norwich, Norfolk, representing Ducati, Norton, Kawasaki and Scrambler. The business sells new and used motorcycles, stocks clothing and accessories, supplies genuine parts and runs a servicing operation. Its stated coverage as an authorised Ducati dealer extends across Norfolk, Suffolk and Essex, and it describes itself as the Norton dealer for the majority of East Anglia.

Ducati Norwich: new models and awards

The Ducati Norwich store is presented as a purpose-built showroom carrying the latest Ducati apparel, parts and accessories. The new-bike catalogue listed at the time of writing spans the Panigale, Streetfighter, Multistrada, DesertX, Hypermotard, Monster, Diavel and XDiavel families, with model-year references running from 2025 to 2027. Special editions in the range include the Panigale V4 Marquez 2025 World Champion Replica, the Panigale V4 Tricolore, the Superleggera V4 Centenario and its Tricolore version, the Multistrada V4 RS and the Diavel V4 for Bentley.

The dealership reports a series of Ducati awards: Dealer of the Year 2024 and 2015, and Customer Satisfaction Awards in 2024, 2023, 2021 and 2015. It also cites a Ducati promotional contribution of £1,500 on Multistrada V4, V4 S and V4 Rally models, usable against a part exchange, as a deposit contribution or on Ducati accessories and apparel, and a £1,000 Performance Voucher on purchases of new Panigale, Streetfighter V4, Diavel or XDiavel models. Both offers were listed as valid to 31 December 2026.

Norton: Atlas and Manx R in the showroom

Seastar Superbikes has become the Norton dealer for most of East Anglia and has fitted out a dedicated showroom for the brand, with separate areas for Norton clothing and genuine Norton accessories on the first floor. The Norton range shown includes the Atlas, Atlas GT, Manx and Manx R, with 2026 model years. The Atlas Apex is on display and a demonstrator is available for bookings; the Manx R is also on display and available for road tests. The site mentions an introductory 5.9% PCP finance offer on the Atlas and a PCP offer from 7.9% APR on the Manx R. Norton's new factory in Solihull is cited as the background to the brand's relaunch, with four new models introduced for 2026 and a gradual arrival in the showroom between June and September 2026.

Kawasaki and Scrambler franchises

The Kawasaki line-up covers supersport models such as the Ninja ZX-4RR, ZX-6R, ZX-10R, ZX-10RR and H2R; sports and sports-tourer Ninja models from the 125 to the H2 SX and H2 SX SE; the Z super-naked family; Versys adventure tourers; the W230, Z650RS and Z900RS modern classics; the Eliminator and Vulcan cruisers; the KLE500 adventure model; and the Ninja 7 Hybrid. The site also references Kawasaki K-Options finance, a Klipboard, a KRTS and a Club Kawasaki, and flags A2-licence models. The Scrambler franchise is listed separately with the Icon Dark, Icon, Full Throttle, Nightshift, Scrambler 100 and a 10th Anniversary limited edition, all in 2026 model year.

Used motorcycles and preparation

The used inventory is described as covering all makes and models. Each bike is said to undergo quality checks that exceed MOT requirements and a full service before delivery, backed by a 12-month parts and labour warranty unless otherwise stated for older collectables, and by a 37-point Vehicle Health Check. Finance is offered on used bikes subject to the age of the machine, and the dealership advertises a low-rate 8.9% APR finance offer available on both used and new bikes.

Clothing, accessories and parts

The clothing department is presented as one of the largest motorcycle clothing showrooms in the region, stocking brands including Ducati, Kawasaki, AGV, Arai, Shoei, RST, Wolf, Alpinestars, Held and Sidi. A clearance section applies discounts to a range of clothing and helmets from AGV, Arai, RST and Bell, and a dedicated Ducati Outlet area offers reductions of 40% from list on selected apparel. Genuine Ducati, Scrambler and Kawasaki accessories can be selected by model and year, and genuine spare parts and service items are sold online and in store. Online gift vouchers are also offered.

Servicing, parts and bike buying

The workshop covers servicing, paint, tyres, exhausts, security, dyno tuning and MOT. The dealership also buys motorcycles outright: it states that it will settle outstanding finance and pay any equity in the bike, regardless of where it was purchased.