Mirror Image Fitted Furniture

Mirror Image Fitted Furniture: bespoke fitted furniture made in Norwich

Mirror Image Fitted Furniture is the trading name of Mirror Image (Norwich) Ltd, a family-run business established in 1985 and still run by the same family. The company manufactures custom fitted furniture at its Norwich factory and installs it using its own employed team of skilled fitters rather than subcontractors. Its range covers fitted wardrobes, sliding wardrobes, home offices and media walls, and it presents itself as East Anglia's premier manufacturer of custom fitted furniture.

Four product lines for storage and living spaces

The catalogue is organised around four categories, each aimed at a different storage need:

• Fitted wardrobes: space-saving bedroom solutions.
• Sliding wardrobes: modern designs with sleek finishes.
• Home offices: ergonomic workspaces designed for productivity and comfort.
• Media walls: custom-built storage and shelving for entertainment areas.

All pieces are described as bespoke and tailored to the customer's storage requirements and the dimensions of the space.

Published guide prices for sliding wardrobes

The website lists example prices for fully fitted, wall-to-wall mirrored sliding Halifax wardrobes with silver mirrors, including VAT, one shelf and a hanging rail. At the time of writing this profile, the guide prices were £1,080 for a unit up to 1,525 mm (5 ft) wide with two doors, £1,250 for up to 2,200 mm (7 ft 2 in) wide with two doors, and £1,750 for up to 3,200 mm (10 ft 5 in) wide with three doors.

Beyond these examples, the site shows a gallery of completed projects with guide prices ranging from £2,100 to £6,000 including VAT. The company states that bespoke furniture is individually priced but that it publishes guide figures in advance so customers can plan, and it invites customers to submit a competitor's like-for-like design, which it says it will likely beat on standard list prices.

How a project is handled

The process is set out in four stages: a no-obligation consultation at the customer's home or in a showroom; a bespoke design prepared by the company's designers; a detailed written quote presented as free of hidden costs; and installation by the company's own fitters. Customers who already know roughly what they want and have measurements can request an approximate guide quote before the design consultation.

Showroom, home visits and trade work

Design consultations take place either at the Norwich showroom or at the customer's home. The company also states that it welcomes trade enquiries, which can be discussed by phone or at the showroom. Customer feedback quoted on the site refers to designers and fitters by name and describes installations of wardrobes, cupboards and a study, with several reviewers mentioning repeat purchases; one review also notes a fitting error and dissatisfaction with how it was handled.

Company details

Mirror Image (Norwich) Ltd is registered at 15-16 Barrow Close, Sweet Briar Road Industrial Estate, Norwich, Norfolk, NR3 2AT, under company number 03937478.