Human Appeal

Human Appeal, an Islamic-values charity working across 33 countries

Human Appeal is a non-profit organisation that describes its work as strengthening humanity's fight against poverty, social injustice and natural disaster. Its model combines immediate relief with the establishment of self-sustaining development programmes, which the organisation presents as a way of investing in effective, lasting solutions rather than one-off aid.

The charity frames its activity around Islamic giving. Its appeals are organised so that donors can fulfil religious obligations and voluntary acts of charity, and the site states that every Muslim has an obligation to give. The organisation reports having helped more than 6.6 million people in 2025 and having worked in 33 countries worldwide.

Emergency appeals and the 100% donation policy

A large part of the catalogue is made up of emergency appeals. The featured campaigns listed include Gaza, Sudan, Yemen and Lebanon, alongside a Pakistan appeal, a water well appeal, medical containers, Gardens of Jannah, the Olive Tree project, a World in Crisis appeal and support for street children and the Children of Palestine.

For Gaza, the organisation states a 100% donation policy under which the full donation reaches families in need, and it details that donations provide food, shelter, clean water and medical care. The appeal describes a matching arrangement in which a partner doubles every hot meal or food parcel donated. For Sudan, the charity lists fresh bread from its bakery, hot meals for patients at El Naw Hospital, water trucking, mobile clinics, hygiene kits, food parcels and livelihoods support, delivered by a team on the ground. It notes that more than three years of conflict have pushed millions to the brink of famine.

The site also advertises time-limited match funding, including an offer in which every pound given towards medical containers for Sudan is matched eight times by partners, and a Dhul Hijjah campaign in which donated meals are matched by a partner, with eight community kitchens reported to serve 30,000 hot meals daily.

Zakat, Sadaqah and other forms of Islamic giving

The organisation structures giving according to Islamic practice. The forms of donation listed are Zakat and Nisab, Sadaqah, Sadaqah Jariyah, the Jummah Club, Aqiqa, Ramadan Fidya and Kaffarah, Zakat Al-Fitr, Qurbani, Dhul Hijjah and WAQF, together with a Zakat calculator and material addressing interest (Riba).

Zakat is presented as an obligation rather than simple charity, and the site states that a donation of £384 can provide 166 people with clean water every day for a full year in Gaza. The Zakat section is tied to the first ten days of Dhul Hijjah, which the organisation describes as the days Allah loves most.

Programme areas: water, orphans, health, food and education

Beyond emergencies, the charity groups its projects into child welfare and orphans, food security, water and sanitation, health and medical, livelihoods and education. The reported figures for 2025 give a sense of scale: more than 53,000 orphans sponsored in 15 countries, over one million people helped with clean water and sanitation, more than 3.7 million supported through livelihoods and food security, over 840,000 helped with health projects and more than 2.2 million supported with emergency relief.

Specific initiatives named on the site include orphan sponsorship, described as a way to earn twelve months of sadaqah jariyah, and a Project of the Month focused on 500 children in Gaza and beyond. The Olive Tree appeal offers four olive trees to farmers in Palestine, Iraq or Syria. A donation of £15 to £50 is presented as able to deliver healthcare to two mothers or babies at Al Imaan Hospital in Idlib, Syria. The Back to School campaign offers a Super School Kit for £45 containing a backpack, a reusable water bottle and a school meal for a child in Gaza.

Ways to get involved beyond donating

The organisation lists several forms of participation other than financial giving: challenges, events, fundraising for its projects and volunteering. It also mentions the Reach Deployment Programme, a comedy tour it describes as the biggest Muslim comedy tour, e-cards, and job and work opportunities. A newsletter sign-up states that more than 140,000 supporters receive campaign updates and impact stories.

Governance and published information

The site provides access to annual reports, policies, press and publications, and identifies its Board of Trustees and Board of Directors as part of its published governance structure. It also offers a donor account area covering personal details, donations, reports and sponsorships.