Vimto

Vimto, a soft drinks brand under Nichols plc

Vimto is a soft drinks brand whose UK packaged business operates as a trading name of Nichols plc, a company registered in England & Wales. The brand presents itself as "refreshingly different" and traces its approach back to 1908, the date its own story cites as the starting point for doing things differently.

The website is organised around the product range and around the brand's history, with sections devoted to the story, heritage and international presence, alongside practical pages on where to buy and a trade contact form.

The Vimto range

The catalogue is grouped into several families, each with its own browsing entry:

• Squash
• Still
• Sparkling (also labelled Fizzy)
• Energy
• For Kids
• Limited Edition
• Sweet Treats

Alongside these, the site highlights a "Wonderfuel" line, described as packed full of vitamins and minerals, and positions the range around the idea of setting yourself up for a "wonderfuel day".

Brand story and heritage

The narrative section of the site is built on two ideas: the brand's longevity, dated from 1908, and a stated preference for doing things differently. A separate heritage page develops the historical side, while a worldwide page addresses the brand's presence beyond the UK.

Buying and trade enquiries

The site includes a where-to-buy page for consumers looking for stockists, a frequently asked questions section, and a contact form aimed at trade. The confirmation message shown after submitting that form indicates that a member of the trade team will follow up with the enquirer.

Corporate details

Vimto UK Packaged is a trading name of Nichols plc, company number 00238303, registered in England & Wales. The registered address is Laurel House, Woodlands Park, Ashton Road, Newton Le Willows, WA12 0HH, and the VAT number is GB 519 9050 33. The site also lists careers, website terms of use, standard terms and conditions, cookie policy and privacy policy pages.