10 Over Surf Shop

10 Over Surf Shop: an independent surf retailer in Newquay

10 Over Surf Shop is an online surf and lifestyle shop based in Newquay, Cornwall. Founded in 2022 by Chris Thomson, described as the current British Masters Longboard Champion, the business sells surf equipment, clothing and beach lifestyle goods and offers free UK shipping on orders over £50, with the exception of surfboards. Customers can also choose click and collect from the store.

The company states that all profits are channelled back into the surf community through Longboarder Magazine, a digital and print platform it describes as showcasing the global surfing community, or through its stated core values: Earth, Nurture, Showcase and Community. It also identifies itself as a sponsor of the British Longboard Union and Smooth Movers.

Surf hardware and longboard specialism

Surf hardware is a central part of the range. The shop stocks hundreds of surfboard fins, including longboard, twin, quad and thruster models, from brands such as Captain Fin Co, Koalition, Flying Diamonds, FCS and Futures. It also carries surfboard leashes in sizes for shortboarders and longboarders, surf wax, roof rack straps, ding repair products, wetsuit hangers and key locks.

The surfboard selection is organised into foam, mid-length and longboard categories. The site also highlights a longboard fins section with over 100 styles and a Florence 2026 range.

Wetsuits and apparel

The wetsuit department covers men's and women's wetsuits, boots, gloves and hoods, with brands including Vissla and Gul. The shop offers free shipping on all wetsuits and states that customers can return a wetsuit for a different size if the fit is not right.

Clothing is divided into men's and women's ranges. For women, the catalogue lists beanies, dresses, fleeces, flip flops, hats, hoodies, jackets and surf jackets, pants, shorts, surf and yoga leggings, and tops and shirts. Men's clothing includes beanies, flip flops, hats, hoodies, jackets, pants, sweatshirts, shorts, shirts and T-shirts. Accessories span backpacks and bags, beach towels, blankets, sunglasses, swimwear, wallets, wetsuits and yoga towels, alongside skincare, jewellery and gift cards.

Skate, beach gear and media

Beyond surfing, the shop sells Carver skateboards, which it describes as the finest selection in the UK. Beach gear includes beach blankets and changing robes, and the range extends to yoga equipment and towels, art and surf prints, home decor, surf magazines and books. Longboarder Magazine is sold through the shop, including the Longboarder Volume Four issue.

Gift cards are available, with dedicated sections for gifts under £20 and under £50. An outlet store section is also listed.

Brands and customer service

Featured surf brands named on the site include 10 Over Surf Shop, Arcade Belts, Captain Fin Co, Carver, Katin USA, Koalition Fins, Lightning Bolt Surf Clothing, Longboarder Magazine, Rainbow Fin Co, Surflogic, Wavelength Magazine and Vissla. The company presents itself as a local surf shop online, offering what it calls unrivalled surf knowledge across its product range, free and fast shipping, no-hassle returns and click and collect from Newquay.

It also runs a surf club that offers members 15% off everything. The site notes that the business is not the largest or oldest surf shop in the UK, but describes itself as the most motivated to provide excellent customer service and the best in surf, lifestyle, yoga and travel products.

Store location and contact

The shop's contact address is 11 Cliff Road, Newquay, Cornwall, TR7 2NE. The company operates as 10 Over Surf Ltd, registered in England and Wales with company number 13791818.