The Wonderful Wig Company

The Wonderful Wig Company: human hair wigs and hair-loss services in the UK

The Wonderful Wig Company is a UK-based retailer specialising in 100% real human hair wigs, which the company states are professionally styled in the UK. Alongside human hair wigs, its catalogue covers synthetic wigs, hairpieces and enhancers, headwear and turbans, and wig care products such as shampoos, conditioners and care sets. The business presents itself as a multi award-winning wig service and describes its range as luxury hair designed to look natural.

Wigs, hairpieces and headwear in the catalogue

The shop is organised around several product families: all wigs, human hair wigs, synthetic wigs, hairpieces and enhancers, and headwear including turbans. A dedicated line, Human Hair HatFalls, is sold under The Wonderful Wig Company's own name. The catalogue also includes wig care and accessories, grouped into shampoos and conditioners and complete care sets.

Browsing is structured by look and by length or format, with categories for bobs, short, medium, long, wavy, toppers and pieces, and care sets. Among the brands listed are Ellen Wille, Natural Image, René of Paris, Noriko, Aderans, Trendco, Henry Margu, TressAllure and Raquel Welch.

Examples from the current selection

• Amber Human Hair Wig from the Trendco Gem Human Hair Collection, listed from £1,121.99.
• Diamond Wig from the Trendco Gem Human Hair Collection, listed at £1,494.99.
• Drive Mono Part Wig from the Ellen Wille Perucci Collection, listed at £239.99.
• Stop Traffic Wig from Raquel Welch Finest, listed at £230.99.
• Wyatt and Lizzy wigs from the Rene of Paris Hi Fashion Collection, listed at £142.99 and £92.99 respectively.
• Smaller pieces from the Ellen Wille Power Pieces line, including the Mint Fringe Hair Piece (£39.00), the Frappe Hair Piece (£39.00), the Sage Hairpiece (£49.00) and the Ouzo Scrunchie Hairpiece (£25.00).

The site also highlights two human hair models at the top of its range: Diamond from Trendco at £1,599 and Zora from Ellen Wille at £1,475. These prices reflect the catalogue at the time of writing this profile.

Consultations, fitting and specialist care

Beyond retail, the company offers a service side built around hair loss. Its services include trichologist and scalp specialist appointments, wig and hair-loss consultations, wig fitting and styling, and hair integration systems. Consultations can be booked directly, and the company also lists an exclusive consultation option and services aimed at LGBTQ+ customers.

The team is described as trained in both hairdressing and hair loss, and its stylists have been trained by Trevor Sorbie MBE. The company states that it stocks leading wig and headwear brands and supplies pieces from selected suppliers, and it presents its pricing as competitive within the market.

Origins in the founder's own experience

The business traces its approach to the personal experience of founder Nicola Wood, who was diagnosed with breast cancer in May 2016 at the age of 36 and treated at the Queen Elizabeth Hospital in Newcastle. Her own treatment-related hair loss led her to identify a gap in access to good-quality wigs and up-to-date hairdressing. She extended floor space at Kitui to create what the company describes as a purpose-built hair-loss studio for the North East, presented as the first of its kind, and the studio has been expanded repeatedly since opening.

The company says it has seen more than 5,000 clients with hair loss since opening. Its stated aim is to modernise the wig-wearing experience through an empathetic service for chemotherapy patients, people with alopecia or other forms of hair loss, transgender customers and fashion buyers.

NHS supply and recognition

The Wonderful Wig Company reports approval from the NHS as an authorised supplier to more than 20 hospitals and trusts across North England. Its site also references support for NHS patients and a partnership with the Little Princess Trust.

The company lists a series of distinctions, including the Impact Award at the 2025 Entrepreneurs' Forum Awards, the Disruptor for Good award at the 2024 Northern Power Women Awards, a TEDx editor's pick, Most Inspiring Businesswomen at the Best Business Woman Awards 2023, Silver as Best Businesswoman in Health and Beauty 2023, Health & Beauty Entrepreneur of the Year at the Great British Entrepreneur Awards 2022 and Best Human Hair Wig Supplier UK 2022. It also states that its founder was an official baton bearer at the Commonwealth Games 2022.

Buying, delivery and practical notes

The online shop includes a no-fuss returns policy, described as quick and easy, and fast worldwide delivery. The company reports over 750 five-star reviews online and describes itself as one of the UK's most five-star rated wig suppliers. Payment can be handled through finance options, and the site also refers to VAT-free purchasing.

A handling charge of 15% may apply to some items due to customs and import changes; at the time of writing this profile, the company stated that this applied to all Ellen Wille, Jon Renau and Gisela Mayer pieces not held in stock. The site also offers a free hair-loss guide and a salon finder.