Wicken Toys

Wicken Toys: outdoor play equipment with a try-before-you-buy display in Milton Keynes

Wicken Toys is a family-run business established in 1992 that has built its offer around outdoor toys for children. Its catalogue covers trampolines, climbing frames, swings, slides, playhouses, wheeled toys and other outdoor play equipment, sold through its online shop and supported by a physical display site where families can see the products before deciding.

The company presents its display as the biggest of its kind in the UK, with more than 18 trampolines available to try alongside swing sets and climbing frames. It frames the visit as a way to judge sturdiness and scale in person rather than from a photograph, and states that staff will approach visitors who have questions without following them around the site.

Brands stocked

The shop is organised by brand as well as by product type. The brands named on the site are:

• BERG, covering balance bikes, go-karts, trampolines, PlayBase, SportsGoals, scooters and spare parts
• Creative Playthings, with premium play sets, wooden climbing frames and accessories
• Playtime classic climbing frames
• TP Toys, including swings, slides, climbing frames, playhouses and role play
• Plum, with swings, trampolines, climbing frames and sand and water play
• Springfree Trampolines and their accessories
• DICE accessories for swings and climbing frames
• Falk pedal tractors and ride-ons

Trampolines and climbing frames

Trampolines form a central part of the range, split into regular above-ground models, in-ground or sunken trampolines, and round, oval and rectangular packages, plus a first trampoline line, accessories and spare parts. The display is said to include the Favorit, Champion, Elite and Pro Bouncer ranges for customers to see and try, and individual listings mark certain models as on display.

Climbing frames are divided into wooden and metal structures, with a separate section for monkey bars, including free-standing metal and wooden playsets. Accessories and safety surfaces for both climbing frames and trampolines are also listed.

Wheeled toys and outdoor fun

Under wheeled toys the retailer groups BERG go-karts, scooters, balance bikes, kids trikes and Falk pedal tractors and ride-ons. The site describes pedal go-karts as suitable for ages 2 to 99 and states that it holds the largest display and stock of BERG go-karts and ride-on toys.

The outdoor fun section brings together football goals under the SportsGoals name, bouncy castles, sledges and toboggans, and safety surfaces. Swings, slides, playhouses and sand and water play complete the catalogue, which also includes a clearance section and BERG spare parts.

Display site and purchasing options

The display site is open six days a week and closed on Sundays, with medium, large and extra-large trampolines on show. The company offers free delivery on orders over £80 and allows payments to be split through Klarna. It also lists a price match guarantee, delivery and returns information, and installation services for trampolines and playsets among its customer services.

Product listings on the site show discounted prices and stock levels, including reduced Plum water park items and a BERG Buddy go-kart for ages 3 to 8 advertised at £999.99 after a 33% saving. These figures reflect what the shop displayed when this profile was written.