White Magic Studios

White Magic Studios: book design, illustration and animation from Milton Keynes

White Magic Studios is a design and animation company that produces books, animated videos and websites for local and international clients. The studio presents itself as a creative agency working on book covers, illustrations, explainer videos and self-publishing solutions, and states that it draws on four decades of experience across design, illustration, self-publishing and animation. It operates as a brand of Studio24 Digital Ltd., a company registered in England and Wales with Company Reg. No. 11551667 and a registered office at Fairbourne Drive, Atterbury, Milton Keynes.

Book cover design and layout

Cover design is described as the studio's core activity. The process begins with a session in which designers and artists define visual elements such as colour, typography and imagery, followed by successive design rounds intended to align the manuscript's vision with marketing aims and printing requirements. The work covers the full cover, from spine design to the back-cover blurb. The studio says it assigns designers from its portfolio according to genre, citing thriller, romance and academic texts as examples, and its DTP team handles book layouts and book design.

Illustration for children's and educational titles

Illustrators at the studio work across styles ranging from watercolour for children's stories to realistic technical drawings for educational manuals. Authors and art directors approve storyboards and sketches that set the narrative flow and visual emphasis, and the workflow moves from concept refinement to detail rendering and digital finishing. Deliverables include spot illustrations, full-page spreads, chapter headings and infographics, as well as children's illustrations and eBook covers.

Self-publishing, eBook conversion and audio

The studio offers end-to-end self-publishing assistance. Its team prepares print-ready documents following industry standards on ISBN rules, gutter space, embedded fonts and colour settings, and converts manuscripts into EPUB and MOBI formats accepted by Kindle Direct Publishing, Apple Books and other retailers. It also handles metadata management, cover upload oversight and compliance checks. The service list extends to Amazon Publishing, Kindle Publishing and audiobook publishing services.

Animated explainer videos and character design

White Magic Studios produces short animated explainer videos, typically two to three minutes long, aimed at educational, instructional and promotional use. Writers, artists, voice performers and animators work through a sequence that runs from concept development and script approval to style framing, animation production, sound design and final edit. The studio also designs cartoon characters and brand mascots, starting from a personality assessment and general sketches and refining facial and body attributes and clothing to match brand identity; the resulting characters are conceived as assets reusable across book covers, social media and other marketing materials.

Promotion, author websites and production tools

Promotional services include book trailers and author websites. On the technical side, the studio cites Adobe Creative Cloud, Procreate and Clip Studio Paint for creative work, After Effects, Toon Boom Harmony and Blender for animation, and professional DAWs for sound effects, music and voice-overs, alongside proprietary systems for tracking version changes and licensing restrictions. It describes quality-check procedures intended to keep colour accuracy and file consistency across print, web and video.

Working method and pricing structure

The company describes transparent project management based on identified milestones, budget flexibility and regular check-ins, in virtual or in-studio format, to implement client feedback. A welcome pack given to clients sets out project schedules, deliverable specifications and revision policies. Pricing is organised in packages that range from single-art jobs to comprehensive publishing support bundles, with published price charts and no-hidden-cost estimates, plus optional extras such as expedited service, premium typographical help and extended copyright provisions. The studio also states that it never uses Gmail for outreach or file delivery and that only messages from its own domain are genuine.

Reported outcomes and client base

Among the results it attributes to its work, the studio cites new cover designs by debut novelists that led to pre-sales increases above 10%, publishers whose series branding was refreshed to restart sales, explainer videos that improved training completion and reduced help-desk support needs for corporate clients, and illustrated textbooks recommended by educational institutions for their clarity and interactivity. Its stated clients include authors, publishers, brands and educational institutions using e-learning platforms.