Prevision Research

Prevision Research: B2B fieldwork and data collection from Milton Keynes

Prevision Research is a market research fieldwork agency based in Milton Keynes, United Kingdom. The company describes itself as an award-winning B2B fieldwork specialist and has provided data collection services since 2009. Its activity centres on telephone interviews (CATI), online surveys (CAWI) and mixed-method designs that combine both approaches.

The firm operates a UK CATI centre equipped with more than 20 workstations. From there it conducts telephone fieldwork with experienced B2B interviewers who reach business decision-makers and hard-to-reach respondents. The company presents this methodology as particularly suited to complex B2B research that requires detailed responses and high-quality data.

Data collection methodologies

Prevision Research structures its offer around three main data collection methods:

• Telephone fieldwork (CATI): interviews conducted by specialist B2B interviewers, aimed at business decision-makers and difficult-to-reach audiences. The company positions this method for complex studies that demand detailed answers.
• Online fieldwork (CAWI): cost-effective online data collection with robust quality controls, presented as suitable for larger sample sizes and efficient turnaround times, with comprehensive panel management.
• Mixed method: a combination of telephone and online methodologies designed to maximise response rates and optimise project costs.

Quality controls and data security

The company states that it applies rigorous quality controls to its fieldwork. Its website includes dedicated sections on data security, data quality and AI data checks, which are part of its operational framework. Prevision Research also holds ISO accreditations, according to its own communication and client testimony. The firm emphasises structured quality validation processes in the delivery of research data.

Clients and sectors served

Prevision Research works with organisations across the research industry. Its client base includes small and medium-sized research agencies, independent consultants and solo researchers, marketing and advertising agencies, and large corporates with in-house research departments. The company also mentions partnerships with leading brands in research, insight and data analysis.

Its B2B specialisation covers complex sampling, hard-to-reach audiences and interviews with business professionals. The website includes a section on specialist sectors and case studies, although the specific sectors are not detailed in the available text.

Track record and client relationships

Prevision Research highlights a track record of long-term client relationships, noting that many clients have worked with the company since 2009. It also emphasises operational reliability, with careful planning, proactive communication and experienced project management to keep work on time and on budget.

The company has been recognised as an MRS Oppies winner and, more recently, as a finalist at the MRS Operations Awards. It also maintains close involvement with the Market Research Society (MRS), including sponsorship of the MRS Annual Conference, the MRS Operations Awards and the MRS B2B Conference. In 2026, it will continue its sponsorship of the MRS B2B Network, which is chaired by its Managing Director, Stephen Bairfelt.

Team and community involvement

Bob Qureshi, co-owner of Prevision Research, was awarded an MBE in the 2026 New Year Honours. The company also supports charitable causes, including the Market Research Benevolent Association (MRBA), Willen Hospice, Macmillan Cancer Support, Children In Need, Dementia UK, Diabetes UK, Endometriosis UK, Cancer Research UK, RSPCA and MK Food Bank. Prevision Research is a Corporate Patron of the MRBA.

Client feedback

The company publishes client testimonials that describe its flexibility, responsiveness and data quality. One client notes that Prevision Research has delivered data on time and that can be trusted over a long-term collaboration. Another highlights the company's in-depth knowledge of complex surveys and its ability to drill down to small sub-groups. A research director mentions the ISO accreditations and structured quality validation processes as reasons for confidence in the data. These testimonials are individual opinions and do not constitute an independent assessment.