Get Work

Get Work: lead generation and marketing for UK tradespeople

Get Work describes itself as part marketing agency and part software-as-a-service provider. Its stated mission is to help market and grow what it calls the UK's most forward-thinking trade companies. The company generates regular, qualified and exclusive leads for tradespeople and supplies a management platform intended to turn those leads into paying customers.

The model rests on paid search: Get Work builds a landing page for the client's company, advertises it on Google and forwards the resulting enquiries. The company states that it is a Google Partner and that a team of Google-certified specialists builds and manages the ad campaigns.

How the service is delivered

Signing up is presented as a three-step process. The tradesperson completes a short online questionnaire, sends over a logo and photographs of completed work, and then receives local job leads. Get Work uses those materials to construct the landing page that will receive the traffic.

The company claims its landing pages convert considerably better than a typical home improvement page: on average, it says, one in five visitors becomes a lead, against one in thirty for the average page in the sector. It frames this as six times more leads for the same advertising spend.

Lead management and tracking

• Text notifications alert the tradesperson when a new lead arrives, on the argument that contact within the first five minutes is far more likely to succeed.
• An online area lets the client organise leads and follow up with prospects who are not ready to commit immediately.
• A dashboard records what has been spent with Get Work alongside the revenue earned from the jobs generated, so the campaign's return can be tracked.

Trades covered

Get Work states that it works only with certain trades. The list published on its site covers roofing, building, landscaping, driveways, plastering, rendering, electrical work, decorating, joinery, plumbing, heating, loft conversions, kitchen fitting, bathroom fitting, tree surgery, fencing, carpet and floor fitting, carpet, floor and upholstery cleaning, general cleaning services, drainage, home automation and security, and paving and patio work.

Each trade has its own description on the site, generally framed around the type of local jobs the service is meant to supply, such as boiler replacement and repair leads for heating specialists or driveway, patio and paving leads for that segment.

Market context and partnerships

The company cites more than 3.6 million monthly Google searches by people looking for a tradesman as the demand base it channels towards its clients. It also states that it partners with what it describes as the UK's most established trade associations, and it has announced a partnership with Google to provide a fully automated lead generation service for tradespeople, launched nationwide in the UK.

Client results cited by the company

Get Work publishes case studies and testimonials from trade businesses. Among them, a roofing company is presented as having quoted £81,270 in its first month with a 6,280% return on investment; another client reports 25 leads midway through the second month and £13,920 worth of work quoted; a third describes taking on three new roofers, two labourers and a new van, with work booked two months ahead. These figures are the company's own published accounts of client outcomes.

Get Work Limited is registered in England and operates from Jubilee House, East Beach, Lytham St Annes, Lancashire. The company also publishes articles and growth guidance aimed at tradespeople alongside its case studies.