Drivers Dream Days

Supercar driving experiences across the UK

Drivers Dream Days is a UK operator selling driving experiences built around a fleet of exotic and performance cars. The company describes itself as having nearly 20 years in the industry and presents its fleet as unmatched, a claim that appears in its own promotional copy. Its catalogue is organised around Gold, Platinum and Diamond supercar ranges, and the site states that customers can choose from more than 20 different supercar models.

The core format is a track session: participants drive either 3 or 6 miles around the circuit, depending on the package chosen. The company positions the product as a gift for car enthusiasts and for anyone seeking the thrill of a track day.

How the experiences are configured

The booking process is presented as a step-by-step build. Customers first select the type of experience — supercar, sportscar or rally — then the number of cars, with the option of driving up to six vehicles across the various experiences. From there they pick specific cars from the fleet and finally choose a circuit.

The company lists more than 16 venues across the UK, ranging from airfields to purpose-built race tracks, which allows the same experience format to be booked at different locations around the country.

Experience categories in the catalogue

• Adult driving experiences: sessions in luxury and performance cars, with the site citing Ferrari and Lamborghini among the marques available.
• Junior driving experiences: programmes aimed at younger petrolheads who are drawn to supercars.
• Gold and Platinum supercar experiences: the two named tiers of the supercar fleet, with customers choosing one or several cars from the relevant range.
• Movie car experiences: drives in vehicles associated with films.
• Adventure experiences: options including 4x4, rally, Segway, HGV and drift.
• Driving Legends: a product line introduced for 2023, with a separate extras category.
• Driving holidays: organised trips across Europe for driving enthusiasts.
• Track days and auto testing: circuit sessions sold alongside the gift experiences.
• Special offers: discounted packages promoted in the catalogue.

Corporate and group use

Beyond individual gift purchases, the company markets corporate driving experiences for client entertaining and team building, presenting them as a way to turn meetings into memorable events. Vouchers can be redeemed through a dedicated section of the site.

Pricing shown in the catalogue

At the time of writing this profile, the shop listed an Adult Gold Supercar Driving Experience from £59 and a Junior Platinum Supercar Driving Experience from £99, both priced in GBP. The company also promoted a campaign under the line "Celebrate driving with our lowest ever prices". These figures reflect the catalogue as published and may vary by package, vehicle count and venue.

Practical information for participants

The site publishes participant guidelines, frequently asked questions and terms and conditions alongside the product pages, together with a gallery of past events. The registered base is the Prestwold Driving Centre in Loughborough, Leicestershire.