Purely Treats

Small-batch treats with a nutrition focus

Purely Treats makes protein squares and bon bons in Lincolnshire. Founder Estera describes the business as an attempt to combine enjoyable sweets with ingredients chosen for their nutritional role. The site describes hand-crafted small batches and no refined sugar, while offering several formulas with different flavour and ingredient combinations.

The range and its ingredients

The named collections include Silk, Glow, Calm, Focus and Peanut. Silk, Glow and Calm are shown from GBP 9.99, while Focus and Peanut are shown from GBP 4.49. These are starting prices on the website rather than fixed prices for every pack. Ingredients listed across the collection include grass-fed or marine collagen, whey isolate, New Zealand Manuka honey, Belgian cocoa, ghee, nuts, seeds, MCT oil and botanicals. The recipes differ, so a buyer should check the ingredient list and allergens of the specific product.

How the brand presents itself

Estera says health, fitness and nutrition have been central to her work for more than twenty years, including as a personal trainer and runner. Purely Treats uses that background to frame the snacks as part of a daily routine, with taste as important as the ingredient choice. The site also keeps a journal with updates about the business and product development. Its claims about beauty, focus or wellbeing describe the brand's intended positioning; the products should not be treated as medical therapies.