Ethical Family Living

Ethical Family Living: an online shop for personal care and intimate wellbeing

Ethical Family Living Ltd is a British online retailer that brings together what it describes as thoughtfully selected products for personal care, intimate wellbeing and everyday living. The catalogue is organised into four main areas: Health & Beauty, Intimate Health, Babies & Kids and House & Home. The company states that its website is hosted in the UK, that it is a British company and that every order ships from within the UK; it also states that it does not export outside the United Kingdom.

Natural sea sponges as the core of the range

A large part of the offer revolves around natural sea sponges, presented as compostable and biodegradable alternatives to synthetic sponges and disposable items. The shop groups them by use:

• BabyCare Sea Sponges: sized and textured for cleaning a newborn, described as natural, hypoallergenic and biodegradable.
• FacialCare Sponges: sold under the Sensible Options brand for deep facial cleansing, exfoliation, daily cleaning and makeup removal.
• BodyCare Sea Sponges: shower sponges designed to be rinsed and squeezed with one hand.
• IntimateCare Sponges: made from Mediterranean fine silk sponges, presented as softer than flannels, wipes and pads for cleansing, absorbing, applying or wiping.

The company states that these sponges grow wild, last for months and biodegrade at the end of their life. The catalogue at the time of writing showed starting prices of £16.85 for the BodyCare Sea Sponge, £14.85 for the Natural BabyCare Sea Sponges and £14.85 for another BodyCare Sea Sponge option, with the final price depending on the options chosen on the product page.

Hormone-free contraception and intimate health

Within Intimate Health, the shop positions barrier contraceptives as an alternative to the pill. It lists diaphragms and cervical caps as instantly reversible methods that are bought once and used for years, and states that these medical devices have higher contraceptive efficiency rates than most people expect. The range includes Singa diaphragms, Caya diaphragms, FemCap cervical caps and contraceptive gel, alongside sections on menstruation and RUMPS, plastic-free periods and pelvic floor therapy.

Other product categories

Beyond sponges and intimate health, the catalogue covers facial, body and hair care products, baby care products, toys and games, home care and cleaning products, candles and scents, and a section dedicated to the plastic-free bathroom. The site also lists other websites associated with the company, including Natural Sea Sponges, Natural Intimacy, Sensible Options, Diaphragms, Singa, Caya, FemCap and Vagiwell.

Service, packaging and payment

The company presents its service around four commitments: secure online shopping, UK delivery, friendly customer support and plastic-free packaging. Orders are dispatched from a UK warehouse with a tracking number sent by email, and the checkout is described as SSL-secured with Klarna, PayPal and card, with no payment details stored. The company also states that it does not play games with its pricing and treats customers with dignity and respect.

Company details

Ethical Family Living Ltd is registered in the UK. The site lists VAT number GB374813086, EROI GB080640919000, company number 13218309, D-U-N-S 227720766, ICO ZB041708 and WEEE WEE/AU5950Y. Its registered address is 12 Station Road, Kenilworth, CV8 1JJ.