Bentley Motor Group Ford

Bentley Motor Group Ford: Ford sales and aftersales in Keighley

Bentley Motor Group Ford operates from Keighley in West Yorkshire as a family-owned and operated Ford dealership and service centre. The business presents itself as Yorkshire's leading Ford Service Centre, a claim it makes in its own welcome text. Its activity covers two sides: the sale of used cars, which can be bought or reserved online, and a broad aftersales operation that includes servicing, MOT testing, parts, tyres and accident repair.

The group states that it employs staff who value relationships with customers and local communities, and frames customer service as the centre of its business. The site also lists recruitment, Motability, events and business user sections alongside the core sales and service pages.

Used vehicle sales and online reservation

The dealership maintains a stock of approved used cars, presented on the site as a hand-picked selection of featured vehicles, with a full used car listing available to browse. Customers can buy or reserve a vehicle online at any time for a £99 fee, according to the site. The site also advertises a section of value offers and a finance route for buyers, with finance arranged through the group's credit broking arrangement described below.

Servicing, MOT testing and Ford-specific programmes

The workshop side is presented as the core of the operation. Technicians are described as trained to manufacturer standards and equipped with current diagnostic equipment. The services listed include:

• Vehicle servicing, carried out by technicians the company describes as highly skilled and experienced.
• MOT testing, following the official test guidelines, with the company promising competitive prices and a collection time suited to the customer.
• A 30-point Ford Winter Check, aimed at preparing vehicles for winter weather in Yorkshire.
• Ford Motorcraft 4+, a programme designed for Ford vehicles four years or older, with pricing that includes parts, labour and VAT and a warranty on parts and labour.
• Ford Blue Service, a range of maintenance services intended to keep vehicles in condition.
• Accident management, including bodywork repair carried out in-house.

Every Ford Scheduled Service and Ford Motorcraft 4+ Service includes Ford Roadside Assistance, which the company states applies to all vehicles regardless of age or mileage and provides help throughout the UK and Europe. The Ford Service App is also promoted as a travel aid, offering emergency contact details and the location of the nearest petrol station for drivers in the UK or Europe.

Parts, accessories and tyres

The parts department reports a large stock profile and claims a 97% right-first-time supply rate from stock for personal and commercial vehicles. Replacement tyres are also offered, with staff advising on the appropriate tyre for each vehicle.

Finance and regulatory information

Bentley Yorkshire Ltd is registered at Dalton Lane, Keighley, West Yorkshire, BD21 4JH, with company number 07611305 and VAT registration 111750847. For finance, the company acts as a credit broker rather than a lender, as an appointed representative of Automotive Compliance Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). It introduces customers to a panel of lenders that includes manufacturer lenders tied to the franchises it represents, and states that it is neither impartial nor an independent financial adviser. Its stated approach is to offer the manufacturer lender first and then turn to other panel lenders if no suitable offer is available. The company discloses that it usually receives a commission from the lender, either a fixed fee or a percentage of the amount borrowed, and that it informs the customer of the likely amount and seeks consent before proceeding. Finance applications are subject to status and terms, available to UK residents aged 18 or over, and guarantees may be required.