Avanti Jewellers

Avanti Jewellers: fine jewellery, diamonds and pre-owned luxury watches

Avanti Jewellers is a family-run jeweller whose online catalogue combines its own fine jewellery lines with diamond pieces, coloured gemstone jewellery and a pre-owned watch section. The business presents itself as offering expert jewellery design and repairs alongside a personal service, and its site describes 40 years of British heritage. The store can be reached on +441335348961.

The assortment is organised by product family, gemstone, metal and gender, which gives a clear picture of what the house sells: rings, earrings, necklaces, bracelets, charms and gift sets, with dedicated sections for her and for him.

Avanti Fine Jewellery and Signature Diamonds

Under its own Avanti Fine Jewellery label the company sells pieces made in platinum, 18ct and 9ct gold in yellow, white and rose tones, as well as sterling silver and bi-metal designs. The Signature Diamonds line is presented as the house's diamond proposal, built around natural and lab-grown stones and organised by cut: round, oval, emerald, pear, princess, cushion and marquise.

Several named collections structure the own-brand offer: Cascata, Circles, Infinity, Scalloped Edge, Toi et Moi and Waves. The Cascata family, for example, appears across bracelets, rings, necklaces and earrings in different gold colours and platinum, with diamond weights and stone combinations that vary from piece to piece. The catalogue also lists coloured diamond jewellery and bridal pieces.

Gemstones and coloured stones

Beyond diamonds, the gemstone section covers amethyst, aquamarine, emerald, pearl, ruby, sapphire and tourmaline, and includes Derbyshire Blue John, a local stone that the shop highlights as part of its range. These stones appear in rings, earrings and necklaces, sometimes combined with diamonds, as in the Cascata rings that mix sapphires, tsavorite and red garnets with diamonds.

Pre-owned watches and watch brands

The watch area is split between new and pre-owned pieces. Among new brands the site lists Seiko, Rotary and Herbelin, with men's and ladies' models and a distinction between automatic and quartz movements. The pre-owned section is presented as genuine, authenticated and trusted, and covers Rolex, Omega, TUDOR, Cartier, Breitling and TAG Heuer. Accessories for watch owners include watch winders, storage cases and straps.

Other brands stocked

Alongside its own production, Avanti Jewellers stocks third-party jewellery brands: Diamonfire, Eloise, Fred Bennett, Labgrown.Diamonds, PDPAOLA, Kit Heath, Zedd Zoe and Kay Jones. In accessories, the shop carries WOLF and Royal Selangor. Labgrown.Diamonds is flagged as an Avanti exclusive.

Buying from the catalogue

The online store is priced in pounds sterling and includes tax in the displayed totals, with shipping and discounts calculated at checkout. The site advertises free UK delivery on orders over £75.00, a 28-day returns policy subject to terms and conditions, and a sale section with reductions of up to 40%. It also displays a five-star rating attributed to Google Reviews. Payment methods listed include American Express, Apple Pay, Diners Club, Discover, Google Pay, Klarna, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa.

Product pages show individual prices, such as the 18ct yellow gold 0.80ct round diamond Cascata bracelet at £4,995.00 or the sterling silver interlocking circles necklace at £125.00, and the diamond range can be filtered by price bands from under £500 to over £10,000.