Susie Watson Designs

Susie Watson Designs: hand-crafted homeware and interiors from the UK

Susie Watson Designs is a British homeware and interiors company that presents its output as "art for everyday". Its catalogue spans fabrics and trimmings, furniture, an interiors collection, cushions, pottery and seasonal decorations, sold through its own online shop and a network of showrooms around the United Kingdom. The company frames its production around three stated principles: ethical manufacturing with respect for the artisans involved, enduring designs rather than passing trends, and hand-crafted pieces made by people rather than machines, which it describes as unique works of art.

Fabrics, trimmings and made-to-measure curtains

The textile side of the business is organised by material and technique. The range includes printed linen, embroidered and appliqué fabrics, printed cotton, plain and striped cotton, plain and striped linen, wool tweed, velvet and silk, embroidered linen and voile. Trimmings and curtain poles with their accessories complete the offer. Alongside the sale of fabric by the metre, the company runs a design service for handmade curtains and made-to-measure curtains and blinds.

Furniture organised by room

Furniture is grouped by room and by piece. The catalogue lists armchairs, sofas and barstools; dining tables, chairs and benches; dressers and armoires; beds and bedside tables; desks and chests of drawers; coffee tables, stools and fenders; small tables; mirrors and console tables; and garden furniture. A separate bespoke furniture line sits alongside the standard collection, and the site also maintains a furniture sale section.

The Interiors Collection: paint, wallpaper, rugs and lighting

Under its Interiors Collection, the company sells paint and wallpaper, rugs and runners, lighting, table linen, bedding, throws, seasonal flowers, candles and glass, wall hangings and decorative art, fine art, and kitchen accessories. A further line, presented as "You & Your Dog", extends the range to products for households with dogs.

Cushions and pottery

Cushions are divided into embroidered, linen, silk and velvet; cotton; kilim; seat cushions; and personalised cushions, with a sale section and curated cushion combinations. The pottery range covers mugs, jugs and pitchers, plates and bowls, table top essentials, candle holders, salad and large bowls, kitchenware, teapots and tiles, and is also browsable by pattern. Personalised pottery and a seconds line are offered as well.

Bespoke work and interior design

Individual items can be ordered as bespoke pieces made to the customer's requirements; the site collects name, email, phone number and further details so that a quote can be prepared. Beyond single pieces, the company provides a bespoke interior design service. Its design teams are presented as equipped to assist at every stage of a project, whether a customer is starting from scratch after moving home or already knows what they want and needs help carrying it out. Customers can visit a store to work through fabrics, paints and handmade furniture with the design team from concept to completion. A mood board tool and a wishlist are available on the site for logged-in account holders.

Showrooms across the UK

The company states that its stores are located in "beautiful locations around the UK", and that no two are alike, citing as examples the Montpellier Quarter in Harrogate and the coastal resort of Salcombe. The showrooms listed are:

• Alresford — West Street, Alresford
• Broadway — High Street, Broadway
• Harrogate — Montpellier Gardens, Harrogate
• Knutsford — King Street, Knutsford
• Marlborough — High Street, Marlborough
• Marlow — High Street, Marlow
• Saffron Walden — Market Row, Saffron Walden
• Salcombe — Island Street, Salcombe
• Sherborne — Cheap Street, Sherborne
• Tunbridge Wells — High Street, Tunbridge Wells

Catalogue, brochures and seasonal ranges

The range is documented through brochures and lookbooks, including an autumn brochure released at the time of writing this profile and presented as a source of ideas for the home. A journal and room and garden inspiration sections accompany the product pages. The catalogue also carries a dedicated Christmas selection covering table settings, decorations, textiles, cards and gift wrap, and gift ideas, alongside gift cards. Sale sections are maintained across furniture, textiles, throws, rugs, lighting, seconds pottery, glass and flowers, ex-display curtains and blinds, and fabric.

Orders, delivery and customer service

The online shop accepts American Express, Apple Pay, Diners Club, Discover, Maestro, Mastercard, PayPal, Union Pay and Visa. The site notes that orders are dispatched complete, so pre-order items and other products in the same basket arrive together. Customer service is reachable on 0344 980 8185, and the company also publishes information on delivery and returns, product care for fabric, wallpaper, furniture and textiles, and a trade section.