Gold Earth

Gold Earth: botanical oils blended by hand in Wiltshire

Gold Earth is a British cosmetics maker that produces botanical oils for hair, face and body. Every bottle is blended in small batches and finished by hand in Wiltshire, a method the company describes as deliberately slow and never mass-produced. The formulas are plant-derived, certified vegan and cruelty-free, and each one is independently safety-assessed to UK cosmetic standards under the CPSR scheme.

The range grew out of a family recipe kept for generations: a blend of 29 oils, herbs and spices. According to founder Samina, she first prepared it for herself when nothing else worked, then for her children, neighbours and friends, and later for the Cotswold markets. The company states that it has received a Vegan Beauty Award, listed as a 2025 winner, and an Excellence mention at the Nourish Awards 2026, and that it was a finalist for Female Entrepreneur of the Year and Best New Business at the 2026 UK Small Business Awards.

The five oils in the collection

The catalogue is built around five products, each presented with its format and price at the time of writing this profile:

• Hair Essence Oil (hair and scalp, 60 ml, £49.99): the award-winning botanical treatment positioned as a complete hair and scalp formula rather than a single-purpose oil.
• Golden Body Essence Luxury Oil (body, 100 ml, £44.99): a nourishing body oil for daily use.
• Kings Beard Oil (beard and face, 60 ml, £38.99): part of a men's grooming line.
• Laila Aura Night Oil (face, night, 60 ml, £44.99): built on black seed, jojoba, rosehip and frankincense.
• Phoenix Radiance Day Oil (face, day, 60 ml, £44.99): a lightweight facial oil intended to brighten, hydrate and restore glow.

Two ready-made combinations are also offered: the Laila & Phoenix Glow Duo (£85), pairing the day and night facial oils, and The Golden Glow Set (£160), described as the complete face, body and hair ritual. Gift sets are grouped into a duo, a hair trio and a full four-oil set.

Botanicals chosen for a specific function

The brand's ingredient philosophy centres on whole botanicals and cold-pressed plant oils selected for their role in the formula. Six are highlighted in its presentation: rosemary, the herb at the heart of Hair Essence; hemp seed, used as a base oil rich in plant fatty acids; black seed, a traditional beauty staple for skin and scalp; jojoba, chosen for its closeness to the skin's own oils and its absorption; argan, for softness and shine; and castor, a thick oil traditionally used to condition hair and lashes.

How the products are positioned

Gold Earth frames its range as a daily ritual rather than an extra step in a routine: a few drops warmed between the palms, used morning and night. The face line is split into a day oil and a night oil, while the hair and body essences complete what the company calls the full ritual. The collections are organised into Hair, Face, Body, and Sets & Gifting, with a separate men's grooming line.

Safety, certification and customer feedback

Beyond the vegan and cruelty-free claims, the company stresses that every formula is independently CPSR safety-assessed to UK cosmetic standards. Its site reported more than 60 verified reviews and a community of 18.9K at the time of writing this profile, alongside testimonials from customers and from Louise Jane, identified as CEO of The Vegan Beauty Awards. The site also listed free UK delivery and a 14-day returns policy.

Company details

Gold Earth Limited is registered in England and Wales under company number 14467239, with a registered office at 14 London Road, Cirencester, Gloucestershire, GL7 1AE. The company states that VAT is not applicable. Production is described as handmade in Highworth, Wiltshire, England.