Sinful

Sinful, an online sex shop running since 2008

Sinful.co.uk is an online retailer of adult toys that presents itself as a shop where everyone should feel welcome. The company states that it has been inspiring customers to a more playful sex life since 2008, and that its international team works on bringing what it describes as more love, play and intimacy to everyday life. Its founder, Mathilde Mackowski, is credited with the original idea of combining products with guidance.

The catalogue is described as containing more than 7,000 different, carefully selected products, which the company says it guarantees in terms of quality. The range is built around body-friendly materials and competitive pricing, according to its own presentation.

Product range: toys for women, men and couples

The assortment is organised by audience and by type of product. The main blocks shown on the site are sex toys for women, sex toys for men, sex toys for couples, BDSM and sexy lingerie, alongside an offers section, bestsellers and a blog.

• Vibrators, dildos and cock rings, presented as core categories of the pleasure toy selection.
• Clitoral stimulators, with Womanizer cited as a reference brand in this segment.
• Male masturbators, including models from the American brand Fleshlight, described as some of the world's best-selling.
• Couples' toys, with We-Vibe highlighted for its experience in products for shared use.
• Luxury-oriented products from LELO, a Swedish brand whose design draws on the fashion and beauty industries.
• BDSM toys aimed at both beginners and experienced users.
• Lingerie, condoms and lubricants as complementary erotic products.
• Sex machines and an erotic advent calendar, listed among the shop's categories.

Brands and product selection

Sinful frames its shelves as a meeting point for what it calls the world's most popular sex toy brands. Beyond Womanizer, Fleshlight, We-Vibe and LELO, the site lists Satisfyer among its popular brands and maintains a full brand index. The stated approach is to combine well-known names with newer options for customers looking to expand a collection or try something different, whether for solo use or with a partner.

Buying conditions and customer care

Orders are shipped in discreet packaging, a point the shop repeats prominently. Delivery is free on orders over £50, and the company says it keeps delivery costs low. The return policy extends up to 365 days. Payment is described as secure.

Customer service is handled by a team that, according to the company, knows the products well and can give advice to customers who are unsure which item suits their needs. The shop also publishes sections on ordering and payment, delivery, product care and storage, and claims for faulty goods, as well as its privacy, cookie and terms policies and an accessibility statement.

Markets, content and other activity

The site lists local versions for the United Kingdom, Austria, Belgium (Dutch and French), Denmark, Finland, France, Germany, the Netherlands, Norway, Sweden and Switzerland (French and German). Sinful also runs a blog and a content section with inspirational articles, offers a student discount, publishes press material and has a programme for collaborators and wholesalers. Its newsletter sign-up advertises 10% off a next purchase along with access to offers, launches and contests.

The company operates as Sinful / Mcompany from Unit 1, Station Court, Station Lane, Hethersett NR9 3AY, with VAT number UK 373 2745 85. The site states that all models are over 18 and carries a copyright notice running from 2008 to 2026.