Tap and Rate

Tap and Rate: NFC devices for collecting Google reviews and social followers

Tap and Rate is a UK-based supplier of NFC (near-field communication) products designed to make it easier for businesses to collect online reviews and grow their social media following. The company's catalogue centres on physical items — stands, cards, coins, tiles, stickers, keyrings and phone tags — that customers tap with a smartphone to open a review page or social profile. The brand presents itself as the UK's biggest and best NFC company and states that its products are used by more than 10,000 customers.

Product range

The shop is organised into several collections: bundle offers, stands (including a premium line), business cards, cards, tiles, window stickers, keyrings, coins and phone tags. Bulk orders and custom options are also available. According to the site, all products are security-encrypted and arrive ready to use, with the company handling the coding of each device once the business shares its details at the time of order.

How the devices work

The process is described in three steps: the business selects the NFC product, asks customers to tap their phone on it, and the tap opens the relevant review or follow page. For iPhone users, the tap point is near the top of the back of the device; for Android users, it is near the middle. The company states that its products require no Wi-Fi connection, no charging and no batteries, and that they can be used indefinitely. It also operates a one-time payment model, with no monthly subscription for the products themselves.

Review management service

In addition to the physical products, Tap and Rate offers a review management service. The site advertises a 14-day free trial and a voucher for NFC products for businesses that join the service. A free Google Review Calculator is also available to help businesses see how reviews can affect their ranking.

Stated results and customer feedback

The company claims that its products have helped generate 1 million reviews and more than 400,000 followers. The website displays a rating of 4.9 stars from 115 reviews, along with customer testimonials. These figures and testimonials are presented as part of the company's own marketing material.

Orders and support

Tap and Rate lists free shipping on all orders, free setup and support, and options for bulk and custom orders. The site also includes a support section with FAQs, guides and contact channels.