Radiators 4u

Radiators 4u: column, cast iron and aluminium radiators online

Radiators 4u is the trading identity of SMR Enterprises Ltd, a UK-based retailer specialising in radiators and related heating components. Its catalogue is organised around radiator types rather than room or project, with column, cast iron, aluminium, electric and vertical models forming the core of the range, alongside heated towel rails, radiator valves and shower rails.

The company presents itself as offering a large selection at competitive prices and advertises free UK delivery on its products. A promotional code, LTD10, is displayed on the site for a 10% discount on own-brand radiators.

Column radiators in multiple finishes

Column radiators are the most extensively developed part of the catalogue. They are grouped by colour and finish, including white, anthracite grey, bare metal, black and colour-painted variants, and further divided by product line. Among the white column ranges the site lists Trade Essentials, Signature, Classic, Infinity, Next Day, Neo Column, DQ Modus, MHS Multisec (floor and wall versions), MHS and Reina Colona. Anthracite grey options include Trade Essentials Metallic Grey, Classic, Infinity, Next Day, Neo Column and MHS. Bare metal and raw finishes are covered by Trade Essentials Raw, Classic Raw Metal, Infinity Raw and Next Day Raw, while black and colour-painted lines include Classic Black, Signature Black, Classic Colour, Heritage Colour, Neo Column Colour, Apollo Roma Colour, Apollo Roma Welded Feet and DQ Heating Modus Colour.

A dedicated next-day delivery section groups anthracite, raw and white column radiators for buyers working to short deadlines.

Cast iron radiators and their styles

The cast iron range is divided into several stylistic families. Fast delivery cast iron models sit alongside Victorian designs such as Gasta Victorian and the Rook, Elizabeth, Shelbourne, Richmond, Classic 4 Column and Knight 7 Column models. Narrow and thin cast iron radiators include the Cromwell, Elizabeth, Gasta Narrow Victorian, Lucien, Rook, Shelbourne, Stanton and Winchester lines.

Ornate cast iron radiators are represented by the Boleyn, Chester, Cromwell, Rochester, Lucien and Winchester models, while Georgian designs include 4 column, 6 column and Royal Georgian versions. Flat faced cast iron radiators cover the Harcourt, Minster and Stanton lines, and a low level category gathers reduced-height versions of the Boleyn, Chester, Classic 4 Column, Cromwell, Georgian 4 and 6 Column, Harcourt, Knight 7 Column, Minster, Richmond, Rochester, Rook, Royal Georgian, Shelbourne, Stanton and Winchester models.

Electric cast iron and painted finishes

Electric cast iron radiators replicate many of the same designs, including the Rook, Shelbourne, Richmond, Winchester, Rochester, Knight, Lucien, Georgian (4 and 6 column), Boleyn, Chester, Cromwell, Harcourt, Minster and Stanton. The colour cast iron section is unusually broad: it lists Farrow & Ball and Little Greene paint finishes, metallic paints in bronze, gold and silver, and a long series of colours from white, black and blue through to cream, green, grey, neutral, orange, pink, purple, red and yellow. Finishes also include burnished, antique, vintage, polished, primer, special paint, highlight, RAL colour paint, gloss and semi-gloss.

Aluminium, designer and vertical radiators

Aluminium radiators are presented in an energy efficient category that includes heat pump compatible models. White aluminium options include Infinity, Trade Essentials, Reina Casina, Apollo Magenta Flat and Curve, and Apollo Modena Horizontal. Colour aluminium lines include Altherma, while silver, grey and anthracite versions cover Trade Essentials Volcanic Grey, Reina Casina Anthracite, Apollo Magenta Flat and Curve, and Apollo Malpensa Flat, Curve and Wave. Black metallic aluminium is offered in Apollo Magenta Flat and Curve versions, and the range is split into vertical and horizontal formats.

Designer radiators form a separate section with flat, oval, column, vertical, horizontal, colour, wave, curved, white, black and grey/anthracite groupings. Named lines include Hilton, Flux, Fairmont, Helios, Neo Column, Altherma, Eucotherm Mars (vertical, vertical duo and horizontal) and Apollo Malpensa. The catalogue also covers heated towel rails, radiator valves and shower rails.

Buying tools and showroom

Beyond the product catalogue, the site provides a BTU heat loss calculator and a radiator size finder to help determine the output required for a space. It also publishes expert advice, a customer gallery, a blog and infographics, and maintains sections on delivery and returns, terms and conditions and complaints handling. A showroom visit is offered, and the company lists careers information.