ADIGE Radiators

ADIGE Radiators: a UK specialist in heated towel rails since 2004

ADIGE Radiators is a British supplier of bathroom towel radiators and heated towel rails that has been trading for two decades. The company states it was established in 2004 and describes itself as one of the UK's leading bathroom radiator specialists. Its catalogue is built around towel rails rather than general heating, with a strong emphasis on horizontal formats and on sizes that are hard to find elsewhere.

The company says its radiators are designed and developed by its own R&D team and manufactured to European EN442 standards. It also claims a specific place in the market's history: it introduced the first horizontal towel radiator to the British market in 2006 and remained the sole supplier of horizontal designs for nearly a decade. Since 2016, according to the company, other firms have entered the segment, though it maintains that none matches the breadth of horizontal sizing it offers.

Horizontal towel rails and niche sizing

The horizontal range is organised by finish, with chrome, anthracite, white, black and stainless steel options, plus a separate designer line. Within these, the company highlights niche horizontal widths of 800 mm, 1000 mm and 1200 mm, which it says are rarely found elsewhere. The vertical side of the catalogue reaches up to 1750 mm in height, covering slim models suited to compact bathrooms.

Beyond the horizontal and vertical categories, the store lists traditional heated towel rails, electric towel rails and stainless steel designer towel rails. A size-based navigation lets buyers search by width, from 300 mm up to 1200 mm, including a dedicated under-window category, and by height, from 400 mm to 1800 mm. There are also quick filters for small, large and narrow towel radiators.

Finishes, valves and installation components

The finish selection covers chrome, anthracite, white, black and stainless steel, each with its own subcategories for standard and designer models. Alongside the radiators themselves, ADIGE stocks electric heating elements, radiator valves and radiator accessories, which the company presents as the components needed at each stage of installation and for the finishing touches.

Guidance for choosing a towel rail

The site includes a five-step buyer's guide. The first step addresses usage, distinguishing three setups: central heating, where the rail is plumbed into the existing system with a pair of radiator valves; electric-only use, presented as suitable for flats or properties without gas or central heating; and dual fuel, which combines a central heating connection with an electric element so the rail can run on electric power in summer when the heating is off. The remaining steps cover measurement and the other planning decisions involved in selecting a model.

The company frames the towel rail as a practical addition to a main bathroom or en suite, noting that it helps regulate room temperature, reduces damp and provides storage for towels and garments, which it considers especially useful in smaller bathrooms. It advises buyers to choose according to budget, heat output, space and design, and its site allows browsing by heat output in BTU.

Customers and technical support

ADIGE states that it has served both industry professionals and domestic customers for more than twenty years, accumulating technical and planning expertise that it says it shares with every enquirer regardless of the scale of the task. The company offers professional guidance and technical assistance by email or through its customer service team.

Commercial terms advertised on the site include free delivery on orders over £50, a 30-day money-back guarantee and what the company describes as outstanding after-sales support. It also presents its updated website as a tool for navigating the range and filtering by size and heat output.