Quality Foods Online

Quality Foods Online: an online Indian grocery store trading since 1981

Quality Foods Online describes itself as an online Indian supermarket and Asian grocery store based in London. The company states that it has supplied Asian and Indian goods to households across London since 1981 and presents itself as one of the largest suppliers of Indian grocery in the UK. Its operation is primarily digital, with orders placed through its website and delivered nationwide.

The catalogue is presented as exceeding 5,500 products. Alongside Indian grocery, the range extends to Afro-Caribbean, Turkish, Polish, Chinese, Nepalese, Arabic and Middle Eastern, and Iranian foods, so the store positions itself beyond a single national cuisine.

Product categories in the catalogue

The site organises its assortment into a broad set of categories, which the company lists as follows:

• Fresh fruit and vegetables
• Frozen products
• Ground spices and whole spices
• Lentils and dals
• Rice and flours
• Ghee and oil
• Tinned items
• Dried fruit and nuts
• Jaggery and sugar
• Tea and coffee
• Snacks, noodles and pasta
• Pickles and sauces
• Ready mixes and meals
• Drinks
• Dairy products
• Health and beauty
• Household items
• Organic food
• South Indian products
• Religious items and incense sticks
• Mukhwas and sopari

Individual listings visible on the site include basmati and other rice from brands such as Akash, White Pearl, Tilda, Laila and Daawat, fresh produce sold by weight, frozen curries, Indian snacks and soft drinks. The catalogue also shows a shop-by-brand section and a long alphabetical index of product collections.

The Gulab own brand

To control the quality and price of part of its Indian grocery range, Quality Foods states that it launched its own brand, Gulab, and invested in partnerships with Indian producers and manufacturers. According to the company, Gulab products are exclusive to Quality Foods and are not found elsewhere in the UK, and they can be ordered through the website for home delivery.

Offers and promotional mechanics

The store runs introductory offers and price-matched promotions. Examples shown in the catalogue at the time of writing include multi-buy deals such as five Maggi Masala Noodles for £1, two Britannia Little Hearts packs for £2, and reductions on items such as Haldiram's Soan Papdi, frozen Haldiram curries, sunflower oil and soft drinks. Some listings appear marked as limited stock or not available, and a notify-me option is offered on those products.

Delivery across the UK and first-order incentive

Quality Foods Online states that it delivers throughout the UK. Standard delivery is advertised as free on orders over £60. New customers are offered £5 off their first order plus free next-day delivery on orders above £60, excluding weekends, using the code "Welcome5". The company also publishes a price match policy and separate delivery and shipping information.

Digital storefronts and service scope

The company refers to digital stores serving a long list of UK locations, including London, Edinburgh, Bristol, Glasgow, Leeds, Birmingham, Liverpool, Manchester, Aberdeen, Cheltenham, Dundee, Gloucester, Norwich, Surrey, Cardiff, Kent, Plymouth, Salisbury, Middlesbrough, Preston, Croydon, Reading and Leicester, as well as Scotland more broadly. These references describe the areas the online shop addresses rather than physical branches.

Customer queries are handled by email, and the site also provides sections on rewards claims, returns, terms and conditions, privacy and cookies, and Indian food recipes and benefits content.