4Down Distribution Ltd

4Down Distribution: rider-owned BMX brands for the UK market

4Down Distribution Ltd operates from Hastings, East Sussex, as a distributor and online retailer of BMX equipment and apparel. The company describes its role as bringing rider-owned and rider-run BMX brands to the UK, and presents its knowledge and passion for BMX as spanning decades. Its catalogue combines complete bikes and components with protection, accessories and clothing, and the business also runs video projects with a roster of riders it describes as world class.

Complete bikes and frames

The bike range shown on the site includes models such as the United Recruit in 18.5-inch and 20.25-inch versions and the FIT PRK Plum 20-inch, priced between £429.99 and £579.99 at the time of writing. Frames are listed as a separate category alongside complete bikes.

Components and spare parts

The parts catalogue is organised by component type and covers a broad spread of BMX hardware:

• Bars, bar ends, stems and topcaps
• Bottom brackets, cranks, chains and sprockets
• Forks, headsets, hubs, spokes, rims and wheels
• Brakes, pedals, pegs and grips
• Seats, seat clamps and seat posts
• Tyres and inner tubes

Listed examples include S&M bars in several sizes, a United x Union collaboration hub with female axle and 9T driver, and a Skapegoat x 90 East F2 freecoaster offered in both left- and right-hand drive versions.

Protection and accessories

Under protection, the shop lists gloves, helmets and pads, including Pro-Tec certified helmets in Full Cut and Classic versions. The accessories section groups bags, DVD and print items, merchandise, rails, stickers and tools, with items ranging from head tube badges and helmet keychains to sticker packs and vinyl banners.

Clothing and merchandise

Apparel is divided into beanies, caps, jackets, shorts, socks, sweat shirts, T-shirts and trousers. The range includes United T-shirts and hooded sweats, United socks and beanies, and Heavies double-knee jeans. Several products appear in a sale section with discounts, such as a Relic Void bar, a United Squad pivotal seat, a Relic Eon stem and a pair of Heavies jeans.

Dealer network and trade

Beyond direct online sales, 4Down Distribution maintains a dealer network: the site provides a tool to find a 4Down dealer and a separate route for shops interested in becoming a dealer, alongside a B2B login for trade customers. The company also publishes crew videos, news and soundtracks connected to its rider team.

Ordering and after-sales information

The online shop advertises free UK shipping on orders over £9.99 and a free gift with orders over £29.99. Practical information pages cover shipping, returns and warranty, FAQs, complete bike sizing and helmet sizing, and the site includes a withdrawal form for contract cancellations. Payment methods displayed include major card schemes, PayPal, Shop Pay, Apple Pay, Google Pay and Klarna.