Roxor Group

Roxor Group, a British bathroom manufacturer with a multi-brand portfolio

Roxor Group is a bathroom manufacturer and distributor based in Halifax, West Yorkshire. The company describes a heritage of innovation and more than 35 years supplying names in the bathroom sector, a figure it elsewhere states as over 37 years. Its activity centres on designing, manufacturing and distributing bathroom products through a set of owned brands aimed at different segments, from luxury to affordable ranges.

The group presents itself as one of the UK's fastest growing suppliers of bathroom products, a claim that reflects its own positioning rather than an independent ranking. Its commercial model is a brand-by-channel solution: each brand is oriented to a particular type of retailer or price point, and the group states that this diversification allows it to reach a broader range of customers.

Brands in the portfolio

The group's catalogue is organised around several distinct bathroom brands, each with its own character and product focus:

• Bayswater London: an exclusive traditional bathroom collection, with Victorian and Edwardian porcelain, brassware, furniture and fittings, curated with a view to retailers' commercial results.
• Hudson Reed: aspirational bathroom collections combining ceramics and furniture, positioned around competitive prices for luxury products and backed by a 20-year guarantee unless otherwise stated.
• BC Designs: the group's British bathroom design company, which describes itself as award-winning and works with fine materials and British craftsmanship to create distinctive designs.
• nuie: a complete bathroom offering with extensive ceramic and bathroom furniture ranges, backed by a 5-year and lifetime guarantee unless otherwise stated.
• Old London: a traditional collection that combines period style and heritage with modern manufacturing techniques.
• The Fireclay Factory: specialist production of fine fireclay Butler and Farmhouse kitchen sinks, handcrafted by master potters, with a process set up entirely around this material.
• Asquiths: named among the group's market-leading brands in its own account of the business.

Manufacturing and supply chain

A central element of the group's proposition is vertical integration. Roxor Group states that it manufactures the majority of its products at factories it partly or wholly owns, located either in the UK or overseas. According to the company, this structure gives it full control over the supply chain and allows it to bring products directly to trade customers. It also links its manufacturing experience to the ability to launch new products at the right price and to keep pace with bathroom trends.

Trade focus and product development

The company addresses trade partners rather than end consumers directly, and frames its offer around delivering value to retailers. It describes innovation and creativity as part of its day-to-day work and presents its expansion into new product groups as a way of staying at the forefront of the market. The range spans ceramics, bathroom furniture, brassware, fittings and kitchen sinks, distributed across the different brands.

Corporate structure

Roxor Group Limited is the parent entity that unifies the subsidiary companies and brands when they are referenced collectively. Ultra Finishing Ltd, Niko (Int) Ltd and BC Designs (Int) Ltd are trading divisions of Roxor Group Ltd. The company publishes policies covering areas such as modern slavery, ESG, gender pay gap and its statement under section 172 of the Companies Act 2006.