Puresims

Puresims, a one-stop shop for sim racing hardware in the UK

Puresims began trading in January 2019 with the stated aim of building a single destination for sim racing equipment, after its founders experienced the difficulty of assembling a complete rig by sourcing parts across several different websites. The company describes itself as the largest simulator hardware store in the UK and operates as an official UK reseller for several established brands in the sector.

The catalogue is organised around the components needed to build or upgrade a simulator: cockpits, wheelbases, pedals, steering wheels, seats, shifters and handbrakes, monitors and stands, motion systems, peripherals, racewear and upgrade kits. A separate flight simulation section covers cockpits, rudders, control panels, throttle quadrants, yokes and joysticks, gaming PCs and monitors.

Official reseller and distribution agreements

Puresims presents itself as the official UK reseller for Fanatec, Sim-Lab, Simucube and Asetek SimSports, and as the official UK distributor for Sim-Lab Products. The company frames these agreements as a response to the uncertainty that Brexit introduced for UK buyers purchasing sim racing gear abroad, particularly around hidden fees and delivery delays. According to its own account, ordering through Puresims removes the risk of unexpected import charges.

Brand-specific ranges are presented with their own technical context. Fanatec is described as a multi-platform ecosystem covering PC, PlayStation and Xbox, from the entry-level CSL range to the Podium range. Simucube hardware is presented alongside its TrueDrive software for tuning force feedback settings, with 360 Hz force feedback support for iRacing. Asetek SimSports products are paired with the RaceHub calibration software, whose 3.0 version stores adjustments in EPROM.

Product range and featured equipment

The store lists individual components as well as complete bundles. Among the items shown in the catalogue at the time of writing this profile were the Simagic Green Flag Bundle, the Sim-Lab P1X Pro cockpit, the Sim-Lab GTSL Pro steering wheel, the Sim-Lab DDS TorqueSync Founders Edition, the Qubic System QS-BT1 Belt Tensioner and the MOZA SGP Sequential Shifter. Accessories range from quick releases and mounting brackets to pedal baseplates, adjustable feet, monitor mounts and button and sticker sets.

Puresims also offers bespoke simulator services and simulator hire, alongside a showroom where customers can try equipment before purchasing. The site promotes a price-match policy against lower prices found elsewhere, subject to its terms and conditions.

Ordering, payment and delivery

Orders can be paid by secure card payment or PayPal, and the company also offers a Buy Now, Pay Later scheme for financing a simulator.

Customer support and community

Puresims highlights fast customer support and maintains a Discord server alongside other channels for its community. The site displays a 5.0 rating described as excellent reviews, presented as evidence of trust within the sim community; the platform behind that score is not identified in the material available.