Simply Safe Car Seats

Simply Safe Car Seats: rear-facing car seat retail and fitting in Lincolnshire

Simply Safe Car Seats is a car seat and pushchair retailer based in Gainsborough, Lincolnshire. The business presents itself as a specialist in rear-facing car seats and combines online sales with in-store appointments and remote support for customers throughout the UK. Its catalogue is organised around safety-oriented categories, with a strong emphasis on Swedish Plus Tested seats and rearward-facing travel.

Product range

The shop is structured into several car seat categories: infant carriers, travel car seats, rear-facing car seats, high-backed boosters, rotation seats and Isofix car seats, alongside a section for car seat accessories. Pushchairs and travel systems form a second major area, including pushchairs and wagons plus accessories and adapters. Babywearing products are also stocked, such as the VOSKI Baby Wrap listed in the featured collection.

Brands named in the catalogue include BeSafe, Axkid and Avionaut. Examples of listed models are the BeSafe Izi Twist B i-size, BeSafe Stretch², BeSafe Beyond², Axkid Minikid 4 Max, Axkid Minikid 4 Pro, Axkid One 3, Axkid Up, Axkid Movekid, Axkid Nextkid and the Avionaut Sky Airflow. The site also highlights a BeSafe Izi Twist B seat described as suitable from newborn to four years.

Safety focus and Swedish Plus Tested seats

The company states that most of the brands it works with offer rear-facing only, Swedish Plus Tested car seats, and describes safety as its top priority. A dedicated section of the site gathers Swedish Plus Tested seats, and the informational pages explain the Swedish Plus Test and the rationale for rearward-facing travel. Editorial articles on the site include a piece on when a child is ready for a booster seat and a post referring to a new Swedish study on rear-facing seats saving lives.

Advice, fitting and aftercare

Beyond product sales, Simply Safe Car Seats offers one-to-one support. The company states that every purchase includes fitting and installation support, and it provides expert advice before and after sale. Appointments can be booked for a car seat consultation or for car seat installation, and online consultations are also available to book. In-store appointments take place in Gainsborough, Lincolnshire, while remote support is offered throughout the UK.

Online orders and UK delivery

The website operates as an online shop with prices in pounds sterling and checkout in GBP, with country options for the United Kingdom, Isle of Man and Jersey. Online orders are welcomed and shipping is offered throughout the UK. The site also mentions a newsletter sign-up that offers a 5% discount on a first order over £300, subject to exclusions, and a gift card option.

Customer feedback

The site displays customer reviews with five-star ratings attributed to customers identified as Lucy H, Beth, AHL, Catherine, Lauren and Charlotte, all in the UK. The comments refer to pre- and post-sale service, fast delivery, advice given before and after purchase, and aftercare support. These are individual testimonials presented on the website rather than an independent assessment.