Heinz

Heinz in Great Britain: ketchup and a broader pantry of sauces

Heinz is the brand behind what its own site calls the makers of iconic Ketchup. The British edition of the site presents the company through a product catalogue organised around five main families: ketchup, beanz, pasta sauces, soups and mayo. The range is not limited to those categories, since the catalogue also lists condiments such as Heinz 57 Sauce, apple cider vinegar, distilled white vinegar, chili sauce, dill relish and several gravies, including Bistro Au Jus Gravy and Classic Chicken Gravy.

The product pages indicate available formats: some references are offered in up to four sizes, while others appear in a single size. The catalogue consulted showed 46 products in total, of which twelve were displayed initially.

Sauces, dressings and other references in the catalogue

Beyond the core lines, the listing includes mayonnaise-style dips and dressings such as Buttermilk Ranch Mayonnaise Style Dip, alongside sauces with international inspiration: Greek-Inspired Garlic Herb Sauce and Hawaiian-Inspired Tropical Teriyaki Sauce. The catalogue can be filtered by condiment type, by a "Better For You" grouping and by occasion.

• Condiment types used as filters: gravy, ketchup, vinegar, mustard, relish and mixed sauce.
• "Better For You" attributes: no artificial sweeteners, organic and natural.
• Occasions: everyday meals, entertaining and grilling.

The Heinz 57 Club

The site promotes a membership programme called the Heinz 57 Club, described as a free sign-up that gives access to exclusive product drops, offers and competitions. Registration requests first name, last name and email address, and includes an optional consent to receive updates, product news, contest alerts and offers from Kraft Heinz by email. The form states that it is protected by reCAPTCHA Enterprise and refers to the Google Privacy Policy and Terms of Service.

Heinz to Home and direct delivery

A section called Heinz to Home presents a service for bundling Heinz products and having them delivered directly to the customer's doorstep. The site frames it around eating, wearing, gifting and personalising, which suggests the offer extends beyond food into branded and personalised items, although the material does not detail the full assortment.

Change to egg sourcing

The company announced a change in how it sources eggs. According to the notice, from 31 March, due to increased avian flu outbreaks, Heinz products sold in retail and foodservice will transition to using cage-free eggs. The site refers readers to a full statement for further information.

User content and brand community

The British site invites customers to tag Heinz in their social content so the brand can highlight it, and it embeds a feed of recent TikTok videos. This is presented as a way of showcasing customer enthusiasm for the brand rather than as a product or service in itself.

Corporate context

The site is published under Kraft Heinz, Inc., which holds the copyright and is identified as the entity behind the brand. The footer also links to legal and corporate documents, including privacy notice, terms of use, gender pay gap reporting, an EU chicken commitment, a modern slavery statement and a UK tax strategy for 2025.