Group 1 Farnborough BMW

Group 1 Farnborough BMW: official BMW sales and aftersales in Hampshire

Group 1 Farnborough BMW operates as an official BMW dealership on Farnborough Road (A325), positioned for customers in Farnborough and nearby Aldershot, Fleet, Camberley and Farnham. The site presents itself as the group's flagship dealership and combines new car sales, Approved Used stock, finance, servicing and parts under one operation.

The dealership's activity covers the full BMW range, including electric models. Its online tools include a new car locator and a used car locator, and appointments for test drives or service visits can be booked through the website.

New BMW models and the electric range

Group 1 Farnborough presents the complete line-up of new BMW cars. Among the models highlighted is the new BMW iX3, described as a mid-size electric SUV with a WLTP range of up to 500 miles, acceleration from 0 to 62 mph in 4.9 seconds and five seats. The site also references the BMW iX and the BMW i3 Saloon, the latter with a WLTP electric range of 503 to 562 miles depending on the version.

For business users, the dealership provides a fleet and business sales channel with leasing offers, electric fleet options, maintenance and finance packages. The company states that these products are aimed at company car drivers and combine specified models with low running costs derived from fuel and emissions-saving technology.

Approved Used BMWs and part-exchange

The Approved Used programme is presented as an alternative for buyers seeking a pre-owned BMW, with a dedicated used car locator and current offers. The dealership also invites owners to sell their BMW and advertises a part-exchange promotion: a deposit contribution of up to £1,500 on selected models financed through BMW Finance when a vehicle is traded in against a new BMW purchase.

Finance, insurance and ownership services

Finance options, finance offers and personalised quotes are available, and the company identifies itself as a credit broker rather than a lender. The site also lists BMW insurance solutions, including BMW Flex Car Insurance for electric and hybrid vehicles, BMW Insured Warranty and BMW Roadside Assistance, as well as tools for managing existing MyBMW Finance agreements.

Servicing, repairs and genuine parts

Aftersales covers servicing, repairs, warranty and insurance work, MOTs and the supply of BMW Genuine Parts and Accessories. A Value Service offer is advertised with savings of up to 40% on parts required when the car is serviced or repaired by the dealership. The site also provides access to safety recall information and to connected services such as Charging networks, ConnectedDrive and the My BMW App.

Electric vehicle support and charging information

For electric and plug-in hybrid owners, the dealership publishes a local charging map for Farnborough and a cost savings calculator intended to estimate the difference in running costs after switching to electric. The electric range figures quoted for the iX3 and i3 are WLTP values, and the site notes that real-world results depend on factors such as battery charge, accessories, weather, driving style and vehicle load.

Two locations in Farnborough and Ash Vale

Sales, service and parts are handled from the Farnborough Road site. Both locations list the same surrounding areas as part of their coverage.

The dealership publishes customer review scores of 5.0 for sales and 4.5 for service, attributed to the reviews available on its site at the time of writing this profile. It also maintains a news and events section, a recruitment page and a complaints procedure among its published policies.