Natures Grub

Natures Grub: specialist pet and wildlife feedstuffs from Norfolk

Natures Grub Ltd is a family-owned and operated business based in the market town of Fakenham, in North Norfolk. The company describes itself as one of Europe's largest manufacturers of specialist pet and wildlife feedstuffs, with a portfolio of formulations for dogs, cats, small mammals, wild birds and poultry. Its stated speciality is creating complete and complementary diets for a wide range of small animals and poultry using natural ingredients such as dried insects and botanicals, sourced from growers in the UK and around the world.

Manufacturing takes place at what the company calls its state-of-the-art facility in Norfolk. From there it produces a whole range of natural poultry products, from food to treats and supplements, with a focus on natural ingredients intended to keep chickens happy and healthy.

Brands and product ranges

The company's brands are presented as well-established in the market, with a range that is continuously evolving and expanding. The portfolio covers several distinct lines:

• Love Wildlife: suet, dried insects and native hedgehog food formulated for native garden animals, made with whole ingredients such as seeds and fruit pieces and without artificial colours or flavours.
• Hentastic: treats designed to provide enrichment and nutrition for hens, presented with new and improved formulations.
• Natural Nibbles: dried botanical, hay-based forage and baked treats for rabbits and rodents, using high-quality hays and botanicals; the compressed treats are made with a plant-based binder described as 100% PVA free.
• Supernature: treats, bone broths, pumpkin powder, toppers, spreads and oils for dogs and cats.
• Natures Grub Poultry: natural poultry products manufactured at the Norfolk facility.

The online shop also lists other brands: ProCare+ Natural Nibbles, True Dog, Zesty Paws, Suet To Go, Norfolk Industries and LitPet. Products are organised by species: dogs and cats, rabbits and rodents, poultry, and wild bird and hedgehogs. The catalogue also includes sections for native hedgehog food, pygmy hedgehog, exotics, Kuro Koi, wild bird, wildlife, poultry treats and a clearance sale.

Trade, wholesale and private label

Natures Grub brands are available through trade and wholesale channels. The company addresses pet professionals and owners of stores, garden centres and similar businesses, and states that it can handle enquiries of all sizes as a supplier and manufacturer, including private label production. A separate bulk supplies website offers many of the natural ingredients the company handles, for use in other businesses. The company describes itself as a manufacturer of pet, equine, reptile and poultry supplies.

Charity campaign

The company states that it supports the British Hen Welfare Trust, a registered charity (no. 1147356) that rehomes ex-commercial hens across the UK. As part of a one-year campaign, Natures Grub will donate £10,000 to the charity, raised through the sale of all poultry products during that period.

Commercial and practical information

The online store operates in pounds sterling for the United Kingdom and the Isle of Man, and advertises free mainland UK delivery on orders over £50, next-day delivery on the same threshold, and a loyalty points scheme. The site lists a range of payment methods, including American Express, Apple Pay, Diners Club, Discover, Google Pay, Klarna, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa. The catalogue at the time of writing showed products such as Afternoon Oats Banana & Berry from £6.99, and Apple Cider Vinegar 1 ltr at £4.99, alongside a variant with garlic at £5.49.