Tug-E-Nuff

Tug-E-Nuff: dog training toys designed by an agility family

Tug-E-Nuff is a family-run British business that has been making and selling dog toys since 2009. The company was started by Teresa, an agility enthusiast, after she created a food-stuffed toy for her collie Indy, a dog with behavioural issues who was not initially interested in tugging. Her son Danny now runs the business with her. The team describes itself as a family of agility experts and professional trainers, and states that its toys are designed and tested by them.

The catalogue is organised around play styles and dog profiles rather than simple product categories. Shoppers can browse tug toys, fetch-and-tug toys, chaser toys, real fur toys and food toys, as well as selections for puppies, small dogs, high-drive dogs and strong dogs. There are also bestsellers, new arrivals, all toys and bundles.

Play styles and product families

The range includes several distinct toy types. Chaser toys are designed for chasing games, while fetch toys cover retrieving. Treat toys combine food with play, and real fur toys use natural textures. The company also sells tug toys and fetch-and-tug models that merge both activities.

• Chaser toys: Faux Fur Bungee Chaser Tug, Faux Fur Squeaky Bungee Chaser, Sheepskin Bungee Chaser, Rabbit Skin Bungee Chaser Tug, Rabbit Skin Squeaky Bungee Chaser and Twizzler.
• Pocket toys: Pocket Magnet in sheepskin, Pocket Fauxtastic Tug, Pocket PowerBall Bungee Tug, Pocket PowerBall Fauxtastic, Faux Fur Pocket Bungee Squeaker and Pocket PowerBall Magnet.
• Ball and bungee toys: Fauxtastic PowerBall Bungee Tug and PowerBall Bungee.
• Specialty items: BOB, a three-in-one dog dummy, and the Aero-Tug dog frisbee, described as able to fly, glide, float on water and be used for tug.
• Flirt pole: the Whip It Flirt Pole Set.

The site also offers a Toy Quest Quiz to help owners find a suitable toy by breed, training goal or feature.

Materials and construction

Tug-E-Nuff states that its toys are made to withstand rough tugging, use durable and enticing materials, and provide sensory stimulation through texture and movement. The product names indicate the use of faux fur, sheepskin and rabbit skin in different models. The company positions these toys as different from those found in high-street pet shops or grocery stores.

Training resources and the case for tug play

Beyond products, the company publishes training content. This includes a blog, a free online course called Power Of Play, video tutorials with games for dogs, and the Positive Playtime Podcast. The video library covers games such as Sprinting Statues with a frisbee, Freeze & Flirt, Fetch Fix, Paddle Pursuit with BOB and Fetch Fusion Focus. Written guides address topics such as teaching a dog to play frisbee, gundog training, helping a nervous dog through play, dog enrichment ideas, toy picks for retrievers and dog facts.

The company also addresses common concerns about tug play, arguing that when played correctly it strengthens the bond rather than encouraging aggression, and that it is suitable for big dogs, small dogs, shy dogs and boisterous dogs alike.

Guarantee and customer support

Purchases are covered by a 45 Day Tug It + Love It Guarantee. If a dog rejects a new toy, the company offers to help find a replacement and swap the toy. Customer service, delivery information, returns and exchanges, care guidance and a sustainability journey page are also part of the site.

Wholesale, events and other activities

Tug-E-Nuff operates a Wholesale Partner Programme and attends events. It also runs a Tug Appeal supporting paws, maintains a customer gallery and handles media enquiries. The site includes a Meet the team page and a blog.

Location and company details

The company is based by the sea in Exmouth, Devon, at Unit 5, Tidwell Business Units, Liverton Business Park, Exmouth, EX8 2NR. Visits are by appointment only. Its registered address is 85 Great Portland Street, London, England, W1W 7LT. The company number is 08673086 and the VAT number is GB 171586882. The site lists the phone number +44 1395 202331 and the email hello@tug-e-nuff.com.