Store-Insure

Store-Insure: specialist cover for goods held in self storage

Store-Insure is the trading name under which GM Insurance Brokers Ltd sells insurance for belongings kept in self storage facilities. The broker describes storage insurance as its speciality and states that it has arranged cover for tens of thousands of customers since 2015. Its policies are aimed at individuals and businesses storing goods away from their home or premises, whether for a short or a long period.

The company presents itself as one of the longest established providers in this niche and says it works with more than 2,000 approved storage locations across the United Kingdom. Cover is offered for most storage formats, including internal units, externally accessed units, metal containers stored outdoors, and crated or deep storage.

Ownership, regulation and underwriting

GM Insurance Brokers Ltd was established in 2004, and its two founding directors reportedly remain active in the business. The firm is authorised and regulated by the Financial Conduct Authority under reference 306130, with company registration number 05058019. Its registered office is at 6a Cranmere Court, Lustleigh Close, Matford Business Park, Exeter, EX2 8PW.

According to the site, Store-Insure policies are underwritten by Faraday Underwriting Ltd – Syndicate 435 at Lloyd's, while other passages describe the cover as underwritten by Certain Underwriters at Lloyd's of London. The broker highlights Lloyd's as one of the largest and most established financial institutions in the world.

What the policy covers

The standard policy is presented as protection against risks specifically associated with keeping possessions in storage. The perils listed include:

• Fire, lightning, explosion or earthquake
• Smoke
• Theft or attempted theft
• Riot, civil commotion, labour disputes or political disturbance
• Storm or flood
• Vandalism or malicious acts
• Collision
• Accidental escape of water or oil
• Sprinkler damage
• Moth, insect or vermin originating outside the storage unit, subject to acceptance criteria
• Collapse or partial collapse of the premises
• Subsidence

Policies are offered for terms of between one month and twelve months, and the company states that standard policies carry zero excess. Quotes and purchases are handled online, with immediate confirmation of cover that the broker says is accepted by Safestore, Ready Steady Store, Access Self Storage, Big Yellow Self Storage and most other storage locations.

Home and business contents

The product range is split between cover for household goods and cover for business goods held in self storage. The site also publishes material on storage facility types and on typical uses of self storage, alongside a blog that has addressed topics such as seasonal storage, managing inherited belongings, building a digital inventory of a unit, and using self storage during a divorce or separation.

Claims and customer service

Store-Insure emphasises a personal service, stating that its staff are not call-centre based and handle claims on an individual basis. It also points to its Trustpilot reviews as evidence of a five-star rated service and describes itself as one of the highest rated storage insurance providers on that platform. The company advises prospective customers to compare quotes, confirm that their chosen policy covers the specific type of storage in use, check that the storage provider accepts third-party insurance, and calculate the full replacement cost of the items being stored.

Change of ownership and rebranding

The site records that in August 2025 GM Store Insure was acquired by Gallaghers, and that on 20 July 2026 a new storage insurance website was launched under the Gallaghers brand. Existing customers can still log in on the Store-Insure site to view documents or amend a current policy, and the contact telephone number and email address remain unchanged for them. Requests for additional cover or extensions are redirected to the new site, where a policy must be set up as a new customer because existing details have not been transferred. New customers are likewise directed to the Gallaghers site to obtain a quote.

The team

The about section names two staff members. Patrick Pellens entered the insurance industry in 2003, working across motorbike, car and home insurance before moving into taxi and commercial lines, and has led the storage insurance side of GM Insurance since January 2015. Jon Ellis brings more than 14 years of insurance experience, including standard and specialist home, landlords, high value home, tradesman and storage insurance, and works as an account handler guiding customers from policy set-up through troubleshooting and advice.