Pulman Group

Pulman Group: a family-run Volkswagen Group retailer in the North East

Pulman Group describes itself as the only family-run Volkswagen business in the North East of England, representing the Volkswagen Group brands for more than 25 years. Its activity covers the sale of new and approved used cars, servicing and MOTs, parts, commercial vehicle support and short-term car hire, with locations in Durham, Sunderland and Cramlington.

The group sells and services Volkswagen, Škoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. Its website presents separate brand sections for each marque, alongside group-wide stock searches for new and used cars and a commercial vehicle area.

New and used vehicle sales

Pulman offers new cars from Volkswagen, Škoda, SEAT and CUPRA, and also lists approved used vehicles. The site includes a search for all new cars and another for all used cars, plus a delivery-mileage category. A dedicated section explains the benefits of approved used vehicles, and there is a separate commercial vehicle offering.

The company also advertises specific purchasing schemes. Among them are Motability offers, contract hire and fleet services, and brand-specific promotions for Volkswagen, Škoda, SEAT and CUPRA. The catalogue at the time of writing included a CUPRA flash sale on selected Formentor, Leon and Terramar models, an approved used event, a Škoda event and savings on selected Volkswagen R-Line models.

Servicing, MOTs and parts

After-sales work is organised around service booking, MOT booking and service plans. Pulman also lists commercial servicing and mobile servicing, the latter indicating that maintenance can be carried out away from the workshop. A parts enquiry channel is available for customers seeking components.

The website states that servicing is included in some finance-backed used car offers. Depending on the vehicle, the included maintenance varies: for Volkswagen petrol, diesel and eHybrid models, the offer covers two consecutive services.

Electric vehicles and the ID.Polo

Electric motoring has its own section within the group's range. The site highlights the all-new Volkswagen ID.Polo as ready to order, with a £1,500 Government Electric Car Grant applied to selected eligible models. A battery guide compares 37 kWh LFP and 52 kWh NMC batteries, and a separate article lists eight electric cars under £30,000 available in 2026.

Car hire and café

Pulman Rent-A-Car is presented as a straightforward rental service without hidden extras. The group also runs the Pulman Café, which serves freshly made food and baked goods for takeaway or dine-in, located at the Pulman Volkswagen Durham and Pulman Škoda Durham showrooms.

The Pulman Promise and customer ratings

The company frames its commercial approach around what it calls the Pulman Promise: a price promise, a part-exchange valuation and service from a local family business. Its stated aim is to combine what it describes as unbeatable prices with a relaxed, family-friendly environment.

The website displays a customer rating of 4.7 out of 5 from 1,200 reviews, attributed to Feefo. It also reports that Pulman CUPRA Sunderland received the CUPRA Retailer of the Year 2026 award.

News and buying guidance

The group publishes articles on model launches and practical buying advice. Recent items included a piece on the Škoda Octavia Edition 30 and vRS Plus special editions, a 12-point checklist for buying a used car, an explanation of the new 76 registration plate, a battery comparison guide and a round-up of electric cars under £30,000.