UrFibre

UrFibre, full-fibre broadband in Dudley

UrFibre is a local broadband provider based in Dudley that markets full-fibre internet connections to households and businesses in the area. Its offer centres on fibre-optic technology rather than copper lines, with advertised speeds of up to 1000 Mbps and packages presented as competitive against larger operators. The company describes itself as a local provider trusted by neighbours and states that its network continues to expand to serve the community.

In its own presentation, UrFibre claims more than 20 years of industry experience and a team dedicated to improving its business broadband solutions. These are the company's own characterisations of its trajectory and staffing rather than independently verified figures.

Broadband plans and pricing

The site lists three residential plans, each introduced with a limited-time promotional rate that rises after six months:

• A plan at £14.95 per month during the promotion, rising to £19.95 afterwards.
• A plan at £19.95 per month during the promotion, rising to £24.95 afterwards.
• A plan at £24.95 per month during the promotion, rising to £29.95 afterwards.

The company also refers to fibre packages from £26.95 per month in its general description and mentions a one-off standard admin fee, with details deferred to its price book. Advertised speeds are described as achievable on a single device over a wired connection, and the company notes that actual Wi-Fi speeds may vary and that not all devices can reach the maximum over Wi-Fi.

Switching from another contract

A central part of the commercial pitch is aimed at customers still tied to a contract with another operator. UrFibre offers a discounted rate of £3.95 per month until the existing contract ends, for a maximum of six months, with the stated aim of avoiding cancellation fees. The offer is subject to terms and conditions. Separately, the site promotes a claim of three months of free internet and a switch in which the customer pays nothing until the current contract ends.

Fixed pricing and service conditions

Among the reasons the company gives for choosing it, UrFibre highlights a fixed price with no in-contract price rises and no hidden fees. It also emphasises reliability for working, browsing and streaming, and bandwidth sized for both small and large households. Full terms and conditions, a price book and a network status page are referenced as the documents governing the service.

Wi-Fi, mobile and landline add-ons

UrFibre offers a mesh Wi-Fi solution intended to extend full-fibre coverage to every corner of a property. It also sells mobile and landline bundles with low-cost international calls, advertised from 1p per minute. A referral programme rewards customers who bring in multiple neighbours with up to one year of free broadband.

Contact channels

The company separates its sales and customer support lines and publishes a contact form for enquiries. Online chat is available between 09:00 and 18:00, Monday to Friday, with the caveat that bank holiday times may differ.