Solved Marketing

Solved Marketing: an integrated digital agency built around in-house delivery

Solved Marketing is a digital agency that brings websites, performance marketing and creative production together under one roof. Its origins date to 2018, and it now operates with an in-house team of 15 specialists across those three disciplines. The agency positions itself as offering big-agency expertise without the overheads of a large agency, working as an extension of client teams rather than as an external supplier.

Its own figures put average client partnerships at more than three years, and it reports three global hubs: the United Kingdom, South Africa and the UAE. It also states that it supports brands across the UK, Europe and the USA, and that its directors bring more than 30 years of combined experience.

Websites: from landing pages to Shopify and WordPress builds

The web side of the business covers eight distinct services, spanning design, development and platform-specific work. The agency describes its approach as building around clear user journeys, performance and measurable conversion, with technical SEO, tracking and integrations considered from the outset.

• Website design: conversion-focused design built around the brand, its customers and the intended next action, with a design system that works across every page.
• Website development: fast, secure and scalable builds, including launch and ongoing development support.
• WordPress: flexible sites with a practical CMS setup, designed to be manageable in-house and ready to grow.
• Elementor: structured builds that give teams flexibility for content management and fast iteration.
• eCommerce websites: planning of the full journey, from category architecture and product pages to checkout, tracking and retention.
• Shopify: theme development, merchandising, apps, integrations, B2B functionality and conversion optimisation.
• Landing pages: fast-loading pages aligned with a single campaign goal, including message, design, tracking and traffic source.
• Business startup package: a launch bundle covering logo and branding, website build and foundational SEO setup.

Performance marketing across search, social and email

Marketing accounts for eleven services, framed around research, data, creative and continuous optimisation. The agency says it measures what matters and keeps refining activity as a business grows.

• SEO: technical, content and authority-building work aimed at the searches and journeys that generate enquiries and sales.
• AI visibility and GEO: optimisation for AI-led search and generative answer engines so that brands and content are easier to surface and reference.
• Local SEO: local landing pages, Google Business Profiles, citations and on-site signals for location-dependent visibility.
• Digital advertising: paid media planning across channels, covering budgets, targeting, creative, landing experiences and measurement.
• Pay-per-click: Google Ads and Microsoft Ads managed around search intent, with account restructuring, waste reduction and tracking improvements.
• Paid social: campaigns on Meta, LinkedIn and TikTok combining audience strategy, platform-first creative and continuous testing.
• Social media: organic strategy and management, with content planned around the audience and each platform's role in the customer journey.
• Digital PR: data-led stories and campaigns intended to earn media coverage, backlinks and brand mentions.
• Email marketing: CRM setup, segmentation, automated flows, campaigns, creative and testing.
• Conversion rate optimisation: analytics, behaviour data and structured testing to reduce friction in the customer journey.
• Marketing strategy: priorities and KPIs defined around business challenges, audience, market and budget.

Creative production tied to marketing objectives

The creative team handles four areas, described as work that has a job to do rather than decoration. Output is planned for the channels where it will be used, from websites and social to advertising.

• Design and branding: brand identities and design systems, from logos and visual direction to campaign creative and ongoing design support.
• Photography and videography: original photo and video built around brands, products, people and campaigns.
• Content and copywriting: website copy, campaign messaging, articles and social content.
• Marketing collateral: brochures, presentations, reports, signage and exhibition materials in print or digital form.

Selected client work and reported results

The agency presents several case examples with performance figures. For Alpha Decking, it rebuilt an underperforming Google Ads account around high-intent B2B search, tightened targeting and redesigned landing pages using behaviour data; the account produced 772+ tracked conversions and 19.5k campaign clicks, with paid search becoming a scalable lead channel. Additional services on that project included SEO, email marketing and design and branding.

For Wenzel's, a food and drink client, Solved Marketing built a localised paid media strategy around priority store locations, combining store-specific targeting, creative testing and optimisation against sales data. It reports that supported stores were outperforming the rest of the estate by around 7%, with the strongest locations moving towards year-on-year growth. SEO, CRM, videography and design and branding were also provided.

For IMP & MAKER, a consumer goods and retail client, the agency rebuilt Meta and Google Ads after the brand's appearance on Dragons' Den, improving campaign structure, tracking and creative testing. It reports a 39.19 ROAS and a 371.6% ROAS improvement, alongside CRO, SEO, email marketing and shop work.

How the agency works

Clients can engage Solved Marketing for a single discipline or combine several services around a joined-up growth strategy. The agency describes its model as agile and transparent, with a focus on activity that earns its place and on measurement tied to commercial outcomes. Its in-house structure means web, marketing and creative work is delivered by the same team rather than subcontracted.