Dexter Design Lab

Dexter Design Lab, a UK digital agency for web, app and brand work

Dexter Design Lab presents itself as a UK-based digital agency serving startups, small businesses and growing brands. Its stated scope covers the path from an initial idea to a working digital product: website design, app development, branding, animation and digital marketing. The agency frames this as handling every part of building a digital presence rather than a single deliverable.

Web development and application work

The site groups its technical offer into two areas. On the application side, it describes native and cross-platform mobile apps for iOS and Android built from a single codebase, with an emphasis on motion design; the portfolio section illustrates this with a real-time finance app for growing teams. On the web side, it lists custom websites, eCommerce stores and scalable web applications, positioned around speed, security and long-term growth, with dashboards cited as an example of making data easier to read.

Branding and identity

Branding is presented as the construction of identity systems intended to make a business recognisable across its different contact points. The agency refers to strategic branding, logo design and visual identity systems as the components of this service.

Design packages and pricing structure

The site publishes a set of fixed-price packages, which is unusual detail for an agency of this profile. They are organised in several families:

• Logo design: Bronze, Silver, Gold, Platinum, Diamond and Infinite tiers, ranging from three logo concepts and two revisions up to unlimited concepts and revisions, with stationery, social media design or a three-page website included at the higher levels.
• Logo design (second schedule): Basic, Startup, Gold and 3D tiers, the last one with rendered 3D concepts, light effects and multiple angles.
• Website packages: Startup, Professional, Elite, Silver, Business and Automated-Interactive, scaling from a five-page site to unlimited pages with a custom content management system.

Each tier lists deliverables such as the number of pages, stock images, banner designs, CMS or admin panel support, social media page design, search engine submission and W3C-certified HTML. Optional extras appear at several levels, including mobile responsiveness, online payment integration, appointment or booking tools, multilingual versions and newsletter sign-up areas. Turnaround times are stated in hours or days depending on the package, and rush delivery is offered as a paid add-on. The packages also mention ownership rights, satisfaction and uniqueness guarantees, and a money-back guarantee marked with an asterisk.

The catalogue displayed at the time of writing showed discounted prices against reference prices, for example a Bronze logo package at £25 against £50, a Silver website package at £1,599 against £3,199 and an Automated-Interactive package at £4,999 against £9,999. These figures belong to the published rate card and may change.

Additional services listed

Beyond the packaged work, the site names eCommerce, SEO, video animation, content writing and social media among its service categories, and offers combined packages that mix several of them.

Working method

The agency describes a staged process for launching products: define, design, build, validate, iterate and scale. It presents this sequence as the framework applied to projects intended to grow after launch.