Clear Care Media

Marketing built exclusively for UK care providers

Clear Care Media is a marketing agency that works only with companies in the care sector, specifically home care and care homes. Its stated focus is twofold: helping providers reach the people who need their services and helping them recruit caregivers. The agency describes its output as tailored marketing solutions rather than general-purpose campaigns, and positions itself as a media partner for care businesses operating in the United Kingdom.

The company reports that within three years it has become a marketing partner for what it calls some of the most respected and recognisable care companies across the UK, and it frames its campaigns as designed to give clients a competitive advantage within their own territories.

Service-user and recruitment marketing

The core offer is split into two parallel tracks aimed at the two audiences care providers depend on.

• Service-user marketing: targeted strategies intended to attract the right service users, delivered through SEO, paid advertising and content marketing.
• Recruitment marketing: campaigns aimed at attracting and retaining care staff, presenting a provider's values, culture and opportunities to position it as an employer of choice.
• Website design and branding: responsive, user-friendly sites built to convert visitors into clients and staff.

Alongside these, the agency describes a three-step working method: an initial free strategy call to discuss the care company's goals and shape a marketing plan, followed by campaign setup in which bespoke campaigns are designed, launched and optimised, and finally a results phase aimed at establishing the care business as the go-to choice in its local community.

Origins and team

The agency traces its approach to founder Rahul, whose background in the care sector informed its view of the challenges providers face day to day. According to the company's account, he concluded that traditional marketing methods were not sufficient for the care industry and set out to build a more data-driven way of connecting providers with the people who need their services. Since founding Clear Care Media, he has assembled a team drawing on Google Ads and software development experience in the healthcare sector, an expansion the agency links to its ambition to develop software solutions tailored to care providers.

Reported campaign outcomes

The agency publishes case studies describing results delivered for named clients. For Caremark Richmond & Twickenham, it reports more than 3,100 high-intent visitors, 86 phone enquiries and 37 form submissions generated through targeted Google Ads, with the aim of boosting local visibility and service-user acquisition. For RAH Ealing and Hounslow, it describes work combining Google Ads and Meta campaigns to increase care enquiries, social engagement and brand leadership, scaling ad spend and generating what it characterises as consistent high-value live-in care leads.

Client comments reproduced on the site come from Sanjay Vadhera (Right at Home Ealing), Amit Mehta (Caremark Richmond & Twickenham), Rahul Chhapwale (Surrey Downs Homecare) and Genevieve Stephens (CareArt UK Ltd). They describe working relationships of between three months and a year, monthly service-user enquiries attributed to the agency's ads, responsiveness during campaign setup, and sector-specific knowledge of home care and care homes advertising. These are individual testimonials rather than verified performance data.

Who the agency works with

The client base described on the site consists of home care agencies and care home operators in the UK, including recognisable regional and national care brands. The agency's positioning is narrow by design: it does not present itself as a general marketing firm, but as a specialist supplier to care providers seeking growth in service-user acquisition and staff recruitment within their local territories.