Bio-Synergy

Bio-Synergy: UK sports nutrition since 1997

Bio-Synergy is a British sports nutrition company that has been developing supplements since 1997. Its catalogue is organised around goals such as building muscle, fat burning, endurance and wellbeing and immunity, and it also allows browsing by sport, from athletics and basketball to triathlon, water sports and yoga. The brand states that its products are made in the UK and that it has sold over 10 million units.

The company describes its range as award-winning, B-Corp certified and Informed Sport tested. It presents its formulas as science-backed and aimed at athletes seeking strength, endurance and consistency in their training.

Product lines and best sellers

The best-seller selection includes several protein formats. Whey Better® is presented as a whey isolate with over 92% protein, 0 fat and 0 carbs, priced from £49.99. Whey Hey® and Whey Hey® Elite are described as protein powders for demanding training, from £39.99 and £36.99 respectively. Lean & Green® is a 100% natural vegan protein, from £34.99, and AFTER DARK Protein is formulated for night-time recovery, from £29.99.

Creatine is another core category, with Creatine Monohydrate from £49.99, Creatine Boost 1kg from £39.99, Creatine Boost Effervescent from £12.99 and Creatine Plus® Strength capsules from £21.99. The range also includes Electro-Lite effervescent hydration sachets from £9.99, Essential Sports Fuel® all-in-one performance and recovery drink from £39.99 and ZMA from £21.99 for recovery.

Weight management and fat burning

Under the fat-burning goal, Bio-Synergy lists Body Perfect® from £19.99, Skinny Protein® from £34.99, Body Perfect® CLA 500 from £19.99, Define from £19.99, Xpel H2O® from £24.99, Body Perfect Garcinia & B6 from £24.99, ThermoLean® from £29.99, Thermogen Gummies from £29.99, Body Perfect Colon Detox from £24.99 and Body Perfect Raspberry Ketone 500 from £24.99. The site notes that the latter was sold out at the time of writing this profile.

Wellbeing, immunity and testing

The wellbeing and immunity section includes Beauty from Within® Pure Marine Collagen from £39.99, Energise from £24.99, Pro Collagen & Multivitamin from £24.99, Omega 3, 6 & 9 Capsules from £16.99, Vitamin D3 & K2 Capsules from £16.99, Immune Booster Capsules from £19.99, Joint Formula from £16.99, Chill Ashwagandha Gummies from £29.99, Matcha Green Tea® from £24.99 and Vitamin C Capsules from £9.99. Some of these items, such as Pro Collagen & Multivitamin, Chill Ashwagandha Gummies and Vitamin C Capsules, appeared as sold out in the catalogue consulted.

The company also offers a DNA & Epigenetics Testing Kit from £399.00, which it says provides more than 300 tailored reports on nutrition, training, recovery and lifestyle, including sleep quality, injury risk and healthy ageing.

Subscription, loyalty and delivery

Bio-Synergy operates a subscription model with 25% off the first order and 15% off recurring orders, automatic delivery on the customer's schedule and the possibility to skip, amend or cancel at any time. Subscribers earn points on purchases and access exclusive perks through a loyalty club. The site advertised free delivery on UK orders over £49, while the subscription section mentioned free delivery over £40 for UK orders.

Sports and customer profile

The catalogue is segmented by sport, covering aerobics, athletics, basketball, bodybuilding, boxing, cricket, cycling, dance and combat classes, football, golf, Hyrox, martial arts, motor racing, racquet sports, rock climbing, rollerblading, rowing, rugby, running, skiing and snowboarding, swimming, triathlon, water sports and sailing, and yoga and Pilates. It also has dedicated lines such as Active Woman, Activeman and Super 7.

The homepage displayed a rating of 4.7 from 147 reviews. The brand also runs a 12 Week Challenge and a Fitness Hub with guides and press content.